DA MAN

“With their square filigree railtrack in the circle of the dial, four bold Arabic numerals and the new chained crown, these new watches were unmistakab­ly Pasha”

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The design of the pasha de Cartier can be traced back to an archival design from 1943. it features powerful lines, a grid, arabic numerals, a crown cover and clous carré motif. This design became the base for the pasha when it debuted in 1985. With its round case, the pasha stood out among Cartier’s oval and rectangle designs. Moving inwards, the dial then displayed a square filigree rail-track. This “square-inside-a-circle” design would become one of the most recognizab­le hallmarks of the pasha collection, along with the chained crown and the four bold arabic numeral indexes at 12, 3, 6 and 9 o’clock. limited releases, the end of the 1990s also saw numerous editions of the pasha released under the CpCp—Collection privée, Cartier paris— umbrella. of particular note was the Cartier pasha CpCp Tourbillon powered by the caliber 490 MC movement and featuring a prominent double-C logo on the dial. on the other end of the spectrum was the Cartier day & night, inspired by Cartier’s iconic Mystery Clock.

From the year 2000 and onwards, Cartier’s watchmakin­g journey took a huge leap forward. For the pasha, in particular, this was also a period of progress, especially with 2005 marking the 20th anniversar­y of the original pasha.

a hallmark of this milestone was the release of the pasha 42. The next year saw the release of the pasha Seatimer, the sportiest iteration of the model at the time, which built upon the dive watch elements of the original design and added a rubber strap. showcasing its new novelties at the online Watches & Wonders geneva 2020 fair. and, of course, there were plenty of pasha watches on display: There were steel cases, models in various hues of gold, variants incorporat­ing fine jewelry and even skeletoniz­ed pasha watches. interchang­eable straps were added, along with sapphire crystal case-backs, personaliz­ed engraving and innovative straps adapted from Cartier’s QuickSwitc­h system.

at the same time, the pasha de Cartier stayed true to its roots. With their square filigree railtrack in the circle of the dial, four bold arabic numerals and the new chained crown, these new watches were unmistakab­ly pasha.

This year also saw one of the most special campaigns for the pasha de Cartier, featuring five well-known personalit­ies that embody the pasha’s spirit. There’s academy award-winner rami Malek, singer-songwriter and actor

Troye Sivan, singer and activist Willow Smith, english-actress Maisie Williams and Chinese rapper-singer-dancer jackson Wang.

and now, as 2020 comes to a close, Cartier continues to celebrate the extroverte­d designs, non-conformist aesthetics and the edgy vibes that defined the pasha.

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