DREAM TEAM

THE MACALLAN AND BENTLEY MOTORS JOIN FORCES IN A JOURNEY TOWARDS SUSTAINABLE FUTURE

The Macallan is renowned across the globe for its extraordinary single malt whiskies. Nurtured by nature for almost 200 years, sustainability has become a constant guiding principle for the brand.

This year, The Macallan and luxury British automotive manufacturer Bentley Motors revealed a unique partnership that will build on their rich heritage to develop distinctive collaborations and further their vision of a more sustainable future.

The partnership will initially focus on a number of core areas, including the brands’ shared journey to carbon neutrality, innovative research into the sourcing of sustainable materials, and teamwork on finding and sharing sustainable, local suppliers. Most importantly, it will additionally deliver a wide range of projects over the coming years, including jointly-developed products.

“Our collaboration presents a remarkable opportunity to compare our time-earned knowledge and learn from each other, supporting fresh thinking about our businesses, our customers, and ultimately our products,” explains Managing Director for The Macallan, Igor Boyadjian. “A key focus of the partnership will be our commitment to a more sustainable future. The breath-taking natural landscape at The Macallan Estate provides the perfect platform for us to embark together on this exciting and extraordinary journey.”

Speaking of which, the key goals are achieving carbon neutrality on The Macallan Estate by 2030, promoting responsible sourcing and cultivating a global community of artisans. The two brands are also committed to having a fully electric fleet of passenger vehicles operating on The Macallan Estate by 2025.

Ultimately, this collaboration will create inspirational new products and immersive experiences that deliver timeless luxury balanced with a commitment to a more progressive world.