10 minutes with...

Felicia soh, managing director, Crème Simon

there are many existing lines of beauty products in the market. What is the competitive edge of your brand?

Crème Simon is the world’s first natural stable beauty crème, so it has a unique heritage. the multi-generational skincare brand still features its original, iconic secret maceration blend of 11 fresh, pure and natural extracts, which have been proven to brighten, oxygenate and renew skin cells in four weeks. Our made-infrance formula is free of parabens, silicones, alcohol, sulfates, colourings and phenoxyethanol, and have been specially adapted for Singapore’s hot and humid climate.

What new products will you be adding to your line this year?

Our popular UV Sunscreen will be available in larger packs by June, and we will also be launching a new twist-to-dispense multi-benefit eye gel pen, which is much more hygienic than the common eye roller pens in the market. the non-comedogenic formula features natural detoxifying ingredients to relieve puffy eyes, dark eye circles and fine lines.

tell us about a recent meal that blew you away. it was definitely at Chef’s table by Chef Stephan Zoisl. His dedication and creativity never fail to impress. With no compromise on taste, he continues to wow diners with original dishes based on the fresh produce of the day. if there’s anyone who can get me to try tête de veau (calf's head), it’s Zoisl.

Where’s your latest haunt for a quick meal?

My team and i work from a shophouse in the Kampong glam area, so the nearby hipster FOMO is great. it’s like tipping your hat to Singapore’s culture with its tongue-incheek name.

And your favourite foodie destination in the world? tuscany. it’s a sensory experience to enjoy fresh ingredients like sun-kissed tomatoes from a beautiful valley that seems to go on forever. i’ve had the best pillow-soft gnocchi there.