FRESH AND HEALTHY EATING
Sasha Conlan, founder of Sasha’s Fine Foods
When asked why having an eco-friendly end-to-end supply chain was so important to her, Conlan replies, “With over a decade of experience in the food industry, I’ve always kept an eye on how our food systems work. Unsustainable consumption and climate change are some of the biggest challenges for our planet, so I want to set an industry standard for an eco-friendly end-to-end supply chain to move towards a solution for our environment. It is notoriously difficult to crack the “last mile” delivery in Singapore but we’ve done it. In reality, going carbon neutral means that we calculated the CO2 impact of the delivery fleet over the course of a year. The company has then invested in golden standard carbon offsetting projects globally to remove the same amount of carbon,” says Conlan.
The business also has moved to use 100 percentbiodegradable delivery bags, with plans to return to reusable crates once safety and social distancing measures for the ongoing pandemic are lifted. They also try and ensure that they are minimising the amount of packaging that gets delivered to homes, simply to be recycled or discarded.
“My priority is to ensure that we are as planet-friendly and community-minded as possible, and we are also taking large strides towards further reducing our impact by eradicating all unnecessary single-use plastic. Once social distancing measures have been removed, we will revert to delivering in reusable crates and removing the bags totally – something we did for over eight years before Covid-19 arrived. We offset our emissions by sponsoring clean electricity projects across Southeast Asia and the wider region. The projects are helping to bring clean power to those who wouldn’t otherwise have access to electricity. The team plans to make the projects even more specific to Southeast Asia in the future. We have also partnered with a handful of organisations like Willing Hearts and Itsrainingraincoats to give back to our community and reduce food waste.”
With a recommitment to her brand values, Conlan pledges to continue on their journey to bring her customers the best tasting food that they can trust, while being as planet positive as we can. “We will continue to find ways to contribute to our community, improve our website, deliver more orders on time and bring you greater convenience. We are also in the midst of expanding our range of ethically sourced and sustainably farmed products. If you feel we are missing a product or could do better, don’t underestimate the power of getting in touch with us – we aren’t a corporate monolith, just a small team trying to do the right thing.”