GOING MINIMALIST FOR THE ENVIRONMENT

Plastic bottles have been the bane of the environment for a long time. In an effort to reduce its use of virgin plastic, Evian presents a new fully recyclable bottle that’s label-free and created from 100 percent recycled plastic (excluding the cap). Almost two years in the making, the design is a first-of-its-kind for the brand. The stripped back bottle reflects what’s on the inside – Evian’s uniquely sourced natural mineral water.

With this new bottle, the brand hopes to inspire others to do their part for a more sustainable future through sustainable redesign. The change represents a significant milestone in its journey to become a “circular” brand by 2025 where it aims to have all its plastic bottles made from 100 percent recycled plastic.