One-stop Sleep Shop

Sleep & Co, owned by PT Duta Abadi Primantara, opened its third-ever store at Taman Anggrek Mall, carrying the concept of a “one stop sleep experience boutique” where all bedroom essentials can be purchased at once. A talk show about the importance of sleep and a live demonstration of their phygital (physical digital) mattress selector was held at the location.

Each section of the store features different brands, namely King Coil, Serta, Tempur and Florence. Customers can first use the store’s special phygital mattress selector to help choose the right mattress according to their sleep pattern and needs if they are not sure which brand to choose.

At the launch, Dr. Arina Ikasari Muhtadi, otorhinolaryngologist, and head and neck surgeon, Mukti Argo, brand manager of PT Duta Abadi Primantara and Ibu Christine Setiawan, head of Direct Sales PT Duta Abadi Primantara headlined the talk show, where the audience was informed on the importance of sleep and how it could affect people’s health, as well as the link between choosing the right mattress and sleeping well.