Indonesia Design - Defining Luxury
Home Appliances for the Modern Family
Samsung Digital Appliances, in collaboration with Dekoruma Experience Centre, held a talk show and demonstration about Samsung’s newest innovation on home appliances, which include Samsung Side by Side Refrigerator with Spacemax technology, Samsung Microwave and Samsung Addwash Washing Machine. Guests of the talk show included Dimas Priawan, CEO of Dekoruma, Michael Adisuhanto, Senior Product Marketing Manager of Digital Appliances of Samsung Electronics Indonesia, and celebrity couple Ringgo Agus Rahman and Sabai Dieter.
The talk show discussed the theme of a “Small but Cozy House”, and how appliances in the home should help maximise space and provide extra comfort. The modern family in Indonesia now prefers small houses with strategic locations instead of large houses that take up unnecessary space. Participants of the talk show shared their personal experiences and ideas about the modern home, and how important it is to choose the right appliances according to your needs.
After the talk show, attendees were given a demonstration of how Samsung’s appliances work, which includes cleaning a towel using the Addwash washing machine, heating up food quickly using the Samsung Microwave, and playing a game to show just how much food and groceries the Samsung
Side by Side refrigerator can contain using their Spacemax technology.