Indonesia Design - Defining Luxury

Arvyanti Arief: A Businesswo­man with Design Interest

- ST ORY BY Erza S.T.

The success of Think Pink Nails is all because of the hard work and vision from one Arvyanti Arief. As a businesswo­man with a fashion design background, Arvyanti sees the opportunit­y to develop a unique and one-of-a-kind nail salon that has that internatio­nal flair. Indonesia Design went to Bali and sat with her to get to know about her journey with this salon as well as her take on design, all while having one of the best manicure and pedicure experience­s ever!

Indonesia Design (id): Can you share us your career background? What brought you to Bali?

Arvyanti Arief (AA): After graduating from Parsons School of Design in New York City, I started with an internship with Donna Karan and afterwards embarked on a long career in the fashion industry in New York. I truly enjoyed my design passage on 7thavenue, however, when I was approachin­g my 40thbirthd­ay, I made a pilgrimage back to Indonesia and I felt as if Bali was calling me. To me, Bali can sort of pass as Indonesia’s version of the Hamptons (actually even the Hamptons is not as decked out as Bali when it comes down to choices of 5-star resorts,

like the Aman, Como, Four Seasons, etc). Long story short, I hauled my (now ex) husband, two Labradors and my precious collection of Manolo Blahnik heels to Bali a year later.

id: What inspired you to create a nail salon? What was the trigger?

AA: When I first arrived here 10 years ago, I found nail treatments to be available as a side job to most day spas. If I can recall maybe there were only one or two serious nail parlours on the island at that time (meaning they can do a hardcore acrylic or hard gel nails). I happen to be a huge nail aficionado, having really good nails to me is so crucial, as sometimes I use hand gestures a lot when I speak, therefore at times I can tell when people would check out my nails. The great thing about Bali is that the island is truly an amazing frontier for business ideas, as rent is still okay (I mean compared to Manhattan, hello…?) and for sure labour is very affordable. I wanted to create a top-ofthe-line nail parlour that’s very unique even for New York standards.

id: Tell us about the concept behind Think Pink Nails? What is the story behind the name?

AA: Think Pink is a breast cancer awareness term that’s known worldwide amongst women. My family, unfortunat­ely, carries that cancer gene, therefore I would like to remind myself of this fact, hence I picked the name Think Pink Nails. id: What makes Think Pink Nails different from the others? What is your philosophy in running the business?

AA: What I am selling first and foremost is “service”. Service has zero monetary value; however, it is such a great thing for my clients to know that they’re getting the best customer service in my parlour. Bali is a known tourist destinatio­n and I didn’t realise this at first, but Caucasian tourists tend to get better service than local tourists… when I first realised this I was gagging as it is definitely not acceptable. I trained my staff to recognise our Indonesian clients as valued customers because they tend to be big spenders and extremely loyal. I also showed them that the S class Mercedes and Range Rovers parked outside of our salon are all Indonesian owned, which showed that they’re very affluent indeed.

I am very happy whenever I get compliment­s from my local clients about how happy they are because they feel that they are fully respected and appreciate­d whenever they come to the salon. Some even said that they do not get that respect from other establishm­ents on the island.

id: Tell us about your salon. Why did you choose this area? How much work was done to create it? How big is the total area?

AA: I was aiming for the Seminyak area as it is the core of Bali’s trendiest neighbourh­ood. However, good luck finding a location with decent parking spots right outside of your storefront. In my opinion, if you do not offer parking spots, you will turn away a lot of Bali-based clients, both expats and Indonesian­s that drive. Anyway one day a friend of mine informed me about this space for rent on Batu Belig, which is a little bit outside of Seminyak. When I first saw it I knew it was the perfect spot for me. I happened to visit this very spot before as the lady who owned it is a fashion designer and she did a fashion show right outside of the building. I had a chat with the owner and the chemistry was great as conversati­ons between us flowed easily (us both having a fashion background didn’t hurt) and we stroke a deal. It is a very sizeable property, roughly 80 sqm that consists of three separate but connecting buildings.

id: How long was the whole constructi­on process? What was the biggest challenge?

AA: It took roughly a few months for the whole project to be completed, as it was a total gut-job. At that time, I was relatively new to Bali, therefore I had difficulti­es finding the right contractor/ workers. It took trial and errors with the first contractor. Many mistakes were made, and I felt as if because I was a woman, he wasn’t respecting me, obviously I wasn’t ok with that, and decided to part ways with him and got a different contractor. Thankfully the

second guy was much more agreeable to work with.

id: Did you create the whole interior design on your own or with the help of a designer?

AA: Yes, from an interior design perspectiv­e I designed the salon on my own, as I find designing to be such a fun project. Obviously, I needed assistance in regards to plumbing and electricit­y, and for the initial process of executing the project, I needed a proper architect.

id: What kind of special materials did you use to create the salon?

AA: Not so much of special materials per se, but I wanted to use a lot of heavy fabric as curtains, as one of the inspiratio­ns of the salon is the theatre. Aside from fabric I also used lighting as part of the design, as with the proper use of lighting, the whole place can glow very nicely especially in the evening.

id: Tell us about your interior design approach. How did you make the design fit your business need?

AA: For a running business, the salon is like a theatre stage, where we can use interior design to emphasis certain things, as well as hide a few things as well. As I mentioned previously I wanted to have curvature design aspect, and in the main pedicure room we have this big curved wall and behind that curved wall, we put the kitchenett­e area, where the housekeepi­ng crew can prepare beverages for our clients on one side and on the other side we use the area as storage.

id: Can you tell us about the features in this salon (i.e. room division etc.)?

AA: The main area of the salon is the pedicure area, where most of the socialisin­g among clients take place. A lot of my clients come in with their friends or family and while doing treatments they socialise and catch up amongst themselves. When you go a little further you would see our 2500 nail polish collection housed in a cabinet that was built like a fireplace. Then you have the Barbie room, where you can see a vast array of super vintage Barbie dolls that I have been collecting throughout the years. I even have the original Barbie from 1959 featured in this room. Then you have the Private Room for our VIP clients. This room can be used for couples and is equipped with a large screen TV and Netflix. The second building of the salon complex houses the treatment rooms for facials, waxing and massages. And the final building in the back is our hair salon, as well as the offices and staff area.

id: What is the future for Think Pink Nails? What is next on the developmen­t side?

AA: I’m thinking to build up, above the current hair salon. I would like to name this space the “Penthouse” as it would have a pretty nice view of the neighbourh­ood. It is mostly going to be like a living room where clients can book the whole space for arisan or a private party venue. It should be an interestin­g space as it’s very cosy with sofas and yet you can still do salon treatments. I am also thinking about expanding into opening a small barbershop for our male clients.

id: What is your descriptio­n of the ideal interior design?

AA: My taste has changed throughout the years. When I was much younger in NYC I worshipped anything designed by Philippe Starck. My favourite was the Royalton Hotel on West 44th Street. I used to go there with friends just to hang out because the lobby of that hotel was so cool. Then I as I grew older, I became more and more attracted to more simple, understate­d interior design. The first time I stayed at one of the Aman resorts, I knew that I was now drawn to that simplicity of interior design. I recently came from Aman Tokyo and boy was I in the seventh heaven, it’s such a beautiful hotel!

 ?? P HOT OS BY Bagus Tri Laksono ??
P HOT OS BY Bagus Tri Laksono
 ??  ??
 ??  ??
 ??  ??

Newspapers in English

Newspapers from Indonesia