Indonesia Design - Defining Luxury

Freedom to Design, Responsibi­lity to Deliver

- ST ORY BY Vira Tanka P HOT OS BY Bagus Tri Laksono, Sefval Mogalana The process started with a few meetings in which we created a fresh and brighter ambience without losing the French touch. We decided what colours that would represent the French feel.

With freedom to design, comes big responsibi­lity to deliver. Hans Susantio was lucky enough to be granted full reign in designing the new Amuz interior, where he also had the founding chef Gilles Marx put something to the table. Here is what Hans had to say about the collaborat­ion and overall design process.

Could you tell us about the process of collaborat­ion with Chef Gilles in creating the new Amuz? How much input did Chef Gilles and the owner give you in the designing process? And what were the examples?

The input was simple athe design had to be based on the budget and the most important input was how to create this whole thing in only a two-month period of constructi­on. In just 60 days we were able to do it by using structural design thinking. As a designer I have to know what kind of design to apply that could be done in two months. That was the most crucial condition given by the owner. I could design anything according to my thoughts as long as it can be done in two months. “Freedom to do the design comes with responsibi­lity to deliver”.

What was your involvemen­t in creating the new menu presentati­on on the table?

I have my watercolou­r and ink sketches of four famous historical places in France printed on the showplates. The sketches were a result of discussion with the chef, to decide which ones we felt could represent the French feel. I was also involved in choosing the shape of the showplate along with the chef and the branding team. And now the original sketches are hung on the wall at Amuz.

What was the biggest challenge in the collaborat­ion process?

The biggest challenge was.. There was not much, really. They fully trusted me and gave lots of space to create, as long as it could meet the deadline and within the budget given.

Any tips for young designers who are new in design collaborat­ions?

Design is a journey, it’s about what we can create under any given circumstan­ces. A designer doesn’t only need to be creative, but also has to think in full circle, from the beginning to the end. Just like a film director. For instance, how they can obtain materials needed for the constructi­on. If it’s impossible, how can they still get the ambiance without sacrificin­g the design in such a limited time? So, design is something very complex.

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