CELEBRATING TEN YEARS OF 4500+ GIVING KIDS A SPORTING CHANCE
SPORT - DIRECT, FUN ROUTE TO HEARTS AND MINDS.
Ten years ago, the BritCham Board faced a conundrum – how to embrace the exponential growth in EPL popularity and retain a focus on the business-end of British sports exports? How could a solution add value to members, develop closer Anglo-Indonesian ties and embrace British values?
The author of the ‘How Giving Kids A Sporting Chance Began’ and his then Board colleague Chris Wren began an internal charm offensive to make BritCham a viable partner for Premier League football promotion and pioneer a community programme that would become a sub-brand of the Chamber – Giving Kids A Sporting Chance.
It was almost exactly ten years ago that the British Chamber of Commerce in Indonesia (BRITCHAM) inaugurated a new Corporate Social Responsibility Programme in response to EPL popularity and the introduction of mandatory CSR for Indonesian corporates – that was the backdrop to BritCham’s Giving Kids a Sporting Chance (GKSC).
The aim was to give our members opportunities to reach out together to children from poor families in Jakarta and West Java with a programme that was designed to inspire them, encourage them and to fulfil their potential through sport.
The future of Indonesia and by extension the future of British/ Indonesian relations lies firmly with young people. It is pleasing to report that young Indonesians responded with great enthusiasm to a series of initiatives across a range of British sports. BritCham captured their imagination and passion. (continued on last page)