Have the Best Sleep with Mimpi – A Promis­ing In­done­sian Start-up

Indonesia Expat - - TATTOO -

Mimpi is an e- com­merce di­rected con­sumer mar­ket­ing com­pany that of­fers lux­u­ri­ous yet af­ford­able mat­tresses on­line. They have taken a stagnant and old-fash­ioned in­dus­try and ap­plied a suc­cess­ful, mod­ern re­tail model into it – by sell­ing mat­tresses ex­clu­sively on­line.

What are the big­gest prob­lems you can face when buy­ing a mat­tress?

You never know what you get for the price

There are very dif­fer­ent price points and it’s hard to com­pare if you don’t know enough about mat­tresses

There are too many choices in tra­di­tional mat­tress stores

It’s dif­fi­cult to know which one has great qual­ity

Not enough in­for­ma­tion about the mat­tresses

Pushy sales­peo­ple who lack valu­able in­for­ma­tion about mat­tresses

You can’t try be­fore you buy (to re­ally test a mat­tress, you need to sleep on it for at least one night or prefer­ably a few weeks be­fore mak­ing a fi­nal judg­ment) Trans­port and in­stal­la­tion can be dif­fi­cult

Mimpi recog­nised these prob­lems and ad­dressed them by de­vel­op­ing a con­tem­po­rary mat­tress brand that pro­vides great com­fort and an amaz­ing sleep sur­face, whilst sim­pli­fy­ing the pur­chase process by cre­at­ing an easy and friendly pur­chase ex­pe­ri­ence at an af­ford­able price.

What makes Mimpi so unique?

Mimpi in­no­vates in terms of de­sign and de­liv­ery. They do not of­fer a large va­ri­ety of mat­tress choices, but they of­fer a sim­ple, straight­for­ward solution based on qual­ity, ef­fi­ciency and price. They sell ex­clu­sively on­line, which sim­pli­fies the sup­ply chain by cut­ting out the mid­dle­man, and al­lows them to sell lux­ury mat­tresses at ⅓ of its usual re­tail price at tra­di­tional stores.

Mimpi also uses smart lo­gis­tics and a new com­pres­sion tech­nol­ogy to ship their mat­tresses in a box. Com­pres­sion tech­nol­ogy uses a vac­uum to com­press the mat­tress in or­der to be able to pack and ship it in the small­est box pos­si­ble. This al­lows Mimpi to cut courier costs. Upon ar­rival at your home, the mat­tress will re­turn to its orig­i­nal shape once you open the vac­uum pack­ag­ing.

Why choose Mimpi?

Mat­tress shop­ping can be a te­dious, con­fus­ing, and even an ex­pen­sive ex­pe­ri­ence. You can end up buy­ing an un­com­fort­able mat­tress even though you paid a lot of money for it. Mimpi of­fers a sim­ple solution for these prob­lems, and guar­an­tees great qual­ity prod­ucts. You re­ceive a free 100- day trial of your cho­sen mat­tress, and you can re­turn the mat­tress if you don’t like it. What’s even bet­ter is, Mimpi is com­mit­ted to do­nat­ing all mat­tresses re­turned by cus­tomers to or­phan­ages and non-profit or­gan­i­sa­tions in In­done­sia!

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