The Apurva Kempin­ski Bali Re­sort Launches “Place to Dis­cover” Cam­paign

Indonesia Expat - - ANNOUNCEMENTS -

A break­through ini­tia­tive to mark the de­but of Bali’s most an­tic­i­pated re­sort, set to open in the first quar­ter of 2019.

For Bali’s most an­tic­i­pated open­ing of The Apurva Kempin­ski Bali, a bold “Place to Dis­cover” cam­paign was un­veiled to­day: a unique po­si­tion­ing of the re­sort to high­light its dis­tinc­tive brand pil­lars and phi­los­o­phy. As a tribute to the rich­ness of In­done­sian cul­tural her­itage, this ocean-front re­sort will open its doors in the first quar­ter of 2019, and the “Place to Dis­cover” cam­paign is launched to mark the re­sort’s lon­gawaited de­but.

Em­body­ing a fully in­te­grated, mul­ti­plat­form ap­proach that is un­prece­dented in tra­di­tional hos­pi­tal­ity ad­ver­tis­ing, the cam­paign is com­prised of six short films in 10, 30 and 90 sec­onds. Rather than fo­cus­ing on the fa­cil­i­ties and ser­vices of the prop­erty, the movies de­pict a strik­ing “Ma­jes­tic OpenAir Theatre” – the evoca­tive brand of the re­sort which re­volves around Spec­tac­u­lar, Sen­sa­tional, Cu­rated and Serene themes. The sto­ry­line fea­tures the Kempin­ski Brand Am­bas­sador, Lady in Red, who re­veals the stage at The Apurva Kempin­ski Bali by trav­el­ling through each of the brand pil­lars. The short movies are re­vealed on the re­sort’s

so­cial me­dia channels – Face­book: www. face­book.com/ kempin­skibali, In­sta­gram: @kempin­skibali, Twit­ter: @kempin­skibali. It also runs with the hash­tag: “#place­todis­cover”. The movies will also be show­cased in a Man­darin Chi­nese ver­sion to pen­e­trate the high-af­flu­ent Chi­nese trav­eller mar­ket.

In con­junc­tion with the cam­paign, The Apurva Kempin­ski Bali is pleased to an­nounce that reser­va­tions are now open for Feb­ru­ary 1, 2019, and it will soon un­veil its open­ing of­fer for Q1 2019.

Set amidst the dra­matic cliffs and im­mac­u­late beaches of south­ern Bali, the ho­tel is a 15-minute drive from Ngu­rah

Rai In­ter­na­tional Air­port and fea­tures 475 well-ap­pointed guest-rooms, iconic suites and ex­clu­sive vil­las, and seven eclec­tic din­ing venues. Fa­cil­i­ties in­clude an ocean­fac­ing spa and fit­ness cen­tre, a 60-me­tre swim­ming pool, a kids pool and a fam­ily club. For events, busi­ness meet­ings and wed­dings, The Apurva Kempin­ski Bali of­fers a 1,076 sq m pil­lar-free and ocean­view grand ball­room, meet­ing rooms, The Apurva beach­front wed­ding chapels, and a 2,200 sq m ocean-front lawn for ex­cep­tional out­door gath­er­ings and events.

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