HappyFresh Introduce AppleBoy at Car Free Day
HappyFresh joined the crowd at Jakarta’s weekly car free day on Sudirman Road. Together with the mascot, AppleBoy, all HappyFresh’s employees gathered at 6am to do a healthy walk from F(X) Sudirman to Hotel Indonesia monument. Spreading orange and green colours, the purpose of this activity was to re-introduce HappyFresh to Jakarta. HappyFresh is a platform that fulfils your household supplies easily through a smartphone application as well as a website. Operating in Indonesia, Malaysia and Thailand, HappyFresh has a mission to help every single household in Southeast Asia. As its headquarters has been based in Jakarta since 2015, HappyFresh has helped 1,000 families in Indonesia especially in Jakarta, Depok, Tangerang, Bekasi, Bandung, Surabaya and Malang.
It’s easy for HappyFresh customers to fulfil their household needs from any supermarket they love. In this HappyFresh internal activity, Sunday Morning Run, David Lim, HappyFresh VP of Marketing also took part in the event as the HappyFresh mascot known as AppleBoy. One hundred HappyFresh employees along with their family members were enthusiastically joining the event, and the CEO and Co-Founder were seen to be joining the hype as well.