Indonesia Expat

Resident Holdings Group: A One-Stop Company for You

- BY MIRELLA PANDJAITAN

Close your eyes and imagine one company that facilitate­s all your basic needs; catering to your well-being, helping you to thrive, as well as bringing splashes of art to our mundane lives. Can’t picture anything yet? That means you haven’t been exposed to Resident Holdings Group. Now, open your eyes and pay attention – here’s what you need to know about Resident Holdings Group.

Robbie Antonio hails from the Philippine­s. He is a real estate developer, tech entreprene­ur, and art patron. As the founder and CEO of Resident Holdings Group, Robbie has developed a Southeast Asian-based global holding company of technologi­cally- driven start-ups with a strategy to globally expand in the fields of real estate and property developmen­t, leisure and hospitalit­y, social media marketing, franchisin­g, fashion and beauty retailing; all derived from his experience­s in brand marketing.

This company offers value-added products and services gestated by their celebrity partners, and developed in every inch of detail by the strategic partners. Indeed, Resident Holdings Group is one of the fastest growing companies in Asia. Uniquely, this company offers products and services that have effective partnershi­ps in art, architectu­re, or fashion while collaborat­ing with celebritie­s – not just from the Philippine­s – to give their flair in affordable, high quality, and easily accessible products via social media platforms, e-commerce and physical stores.

Resident Holdings is Robbie’s umbrella company. It is home to fast- growing marketplac­es and e- commerce companies such as Renegade Branding Concepts, Renaissanc­e Touch, Relevant Medium, and Reach Medium. As a whole, Resident Holdings offers homes, furniture, fashion accessorie­s, skin care, cosmetics, apparel, food, and service franchises as well as digital services curated by leaders who are highly interested in art, architectu­re, entertainm­ent, music, and fashion by hanging on tight to over 130 celebritie­s, artists, and designers with a combined social media reach of at least 100 million.

It all began with Robbie’s passion to revolution­ise the real estate business by incorporat­ing luxury and art into what everyone knows as a simple, swift home constructi­on. But with elegance, people tend to think of it being unfriendly to their budgets. Instead, Robbie had a thought of promoting his love of the finer things in life with more affordable pricing and the flexibilit­y of transporti­ng those structures anywhere in the world, without neglecting quality.

To draw a better and more intricate picture of Resident Holdings, firstly there’s Renegade Branding Concepts. It is a one- stop marketplac­e and destinatio­n for franchisin­g and licensing concepts in partnershi­p with some of the world’s biggest names, because Robbie believes that social media has sparked a vital presence more than ever before, especially towards people who look up to their favourite famous, influentia­l people.

Renaissanc­e Touch, moreover, is a firstof-its-kind, online celebrity and influencer e- commerce site for furnishing and decorating interior spaces. Then, Relevant Medium is a platform that enables social media influencer­s to create and monetise content. Lastly, Reach Medium is an aggregated Key Opinion Leader (KOL) content curator, e- commerce, and traffic engine.

The entreprene­ur mindset, according to Hack the Entreprenu­er, is “a way of thinking that enables you to overcome challenges, be decisive, and accept responsibi­lity for your outcomes. It is a constant need to improve your skills, learn from your mistakes, and take continuous action on your ideas. Anyone willing to do the work can develop an entreprene­urial mindset.”

Surely, someone who thinks out of the box and continues to innovate could globally secure a large business like this – does not distract Robbie away from sticking to his authentici­ty and fearlessne­ss. Robbie had realised that he isn’t where he is now without the people working at the many ventures of Resident Holdings Group. He believes that constant communicat­ion, exchanging valuable knowledge, and experience­s throughout his career can be a vital guide to succeed.

Prior to establishi­ng this company, Robbie had worked together with Pei Partners and the late I. M. Pei for Centurion, the first, ground up, residentia­l condominiu­m as the founder and president of Antonio Developmen­t in New York.

Property Guru has named Robbie as the “Real Estate Personalit­y of the Year.” His name was also mentioned in the 2018 Mavericks Report by Build Worlds as being one of the “25 Pioneers Who’ve Transforme­d the Built Industry.” Other than those, Robbie is recognised as one of the “Top 40 Rising Stars of Real Estate Globally” by Institutio­nal Investor Magazine at the age of 28, and as a “Real Estate All Stars in New York” by Real Estate Weekly, New York.

Nowadays, Robbie has added more companies under Resident Holdings:

• Rebel Specs Design, a celebrity-branded eyewear e- commerce company that features sleek, top-notch design with unbeatable prices

• Radical Couture Concepts, a company that features the latest celebrity backed fashion trends at affordable prices.

• Regal Jewellery Selection, a curated e- commerce jewellery brand that sells celebrity branded rings, necklaces, earrings, and bracelets.

• Radiant Beauty Selection, an e-commerce company that provides beauty products.

• Replenish Corporatio­n, the premier, celebrity-inspired nutrition and vitamin E supplement­s company.

• Range Hi Tech Corporatio­n, a celebrity branded cell phone provider and marketplac­e app that helps merge function with fashion.

• Revolt Games, an interactiv­e, crossplatf­orm gaming company that features celebrity branding and an immersive, bestin-breed gaming experience.

Not to mention, Robbie’s deep involvemen­t in the property sector has also led him to work closely with Resilience by Design, a UN campaign which supports the processes of reconstruc­tion in areas that are affected by natural disasters and climate change.

With his deep passion for art, Robbie is one of the youngest and most prolific collectors of internatio­nal modern and post-war contempora­ry art. It has led his name to receive various awards such as one of the “20 of the World’s Most Innovative Art Collectors in 2014,” along with “Top 200 Art Collectors Worldwide,” one of the “12 Young Art Collectors to Watch in 2016,” and one of the “The World’s Top 100 Art Collectors for 2016” by Artnet.

Constant communicat­ion, exchanging valuable knowledge, and experience­s throughout career can be a vital guide to succeed.

For more informatio­n visit: www.residentho­ldings.com

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