May Farida shares with Edith Emer­alda about how fol­low­ing one’s heart and fac­ing chal­lenges with a strong sup­port sys­tem lead to a well-lived, suc­cess­ful life

Indonesia Tatler - - Contents -

May Farida is ex­pand­ing her wings to­wards her pas­sions in life

Me­an­der­ing through life’s twists and turns, May Farida first joined hands with her hus­band to open an au­to­mo­tive busi­ness fol­low­ing his hobby. “We found a re­ally good auto prod­uct from Ger­many that would sell well in the mar­ket,” May says. “So we de­cided to be­come its dis­trib­u­tor here and opened Hur­ri­cane In­done­sia in 1994.” Although now the com­pany has more than 100 prod­ucts, its main busi­ness is still fo­cused on its per­for­mance booster prod­ucts.

Helped by her back­ground in pub­lic re­la­tions, es­pe­cially dur­ing hard times fol­low­ing the Asian fi­nan­cial cri­sis, Hur­ri­cane grew to be a trusted brand. “There are many com­peti­tors out there, but we have good prod­ucts, a sat­is­fy­ing guar­an­tee and good cus­tomer ser­vice that they could trust,” says May. Today, the com­pany has reached almost all big ci­ties in the ar­chi­pel­ago from Jakarta to Medan, Makas­sar, Pa­pua and many other ci­ties—also present to an ex­tent in Malaysia and Sin­ga­pore—fill­ing de­mands to im­prove the per­for­mance of mo­tor­cy­cles and cars.

Along the way, May learned from her hus­band to stay fo­cused and strong, while her spir­i­tual men­tor re­minds her to an­chor all hopes to the One above and to never for­get to stay hum­ble when suc­cess has been achieved. An­other arm of sup­port she re­ceives is from her mother who: “Al­ways en­cour­ages me whenever I feel down to never give up my dream,” says May. As a result, from life’s chal­lenges she con­quered, May is able to re­main grate­ful and to al­ways grow with those around her in the One above.

A ma­jor turn was in 2014 when May seized the mo­ment to open a fine-din­ing In­done­sian restau­rant in the then-quiet Pan­tai In­dah Ka­puk area. “I’d never ac­tu­ally thought about open­ing a restau­rant,” says May, “But I wanted to spread my love for good In­done­sian food, which turned out to be a suc­cess.” En­ter Pala Adas, which, back then, ad­dressed the gap in the area for a restau­rant that serves In­done­sian food in such a con­cep­tu­alised set­ting.

May has ev­ery­thing en­vi­sioned down to each small de­tail, such as the cus­tom-or­der cage-shaped light­ing fix­tures that be­came Pala Adas’ sig­na­ture. While the first floor is de­cid­edly more In­done­sian with its wooden ma­te­ri­als and warm ex­posed bricks, the sec­ond floor is more modern with lighter colours and many mir­rors in­clud­ing in its spa­cious pri­vate rooms. As for the menu, it in­cludes May’s favourite duck, among oth­ers, served with just enough of a green chili kick not to burn the buds now per­fected in her trusted chef.

The duck, how­ever, will not be go­ing around by means of fran­chise as May prefers to keep a closer watch on the food and ser­vice qual­i­ties. In­stead, a branch will fol­low once Pala Adas’ stan­dard is strong—per­haps in ei­ther South Jakarta or in Bumi Ser­pong

Da­mai, as oth­ers close to her have gladly sug­gested for its lo­ca­tion. “Other than to have trust, [a] busi­ness also needs to have chem­istry be­tween the part­ners in the jour­ney to grow to­gether,” says May. “Build­ing and main­tain­ing a brand is full of strug­gles that re­quire un­di­vided at­ten­tion and ef­fort.”

Her love of In­done­sia ex­tends to beau­ti­ful de­signs and qual­ity prod­ucts, which led to her pen­chant for col­lect­ing pieces by lo­cal de­sign­ers. Among the many tal­ents are those such as Yo­gie Pratama, Se­bas­tian Gu­nawan, Di­diet Maulana, Yosep Sin­udar­sono, Michelle Worth, and Stella Rissa. From there, friend­ship grew and opportunities arose—with Barli As­mara, for ex­am­ple, who has been a good and sup­port­ive friend for five years. How­ever, May dreams to con­trib­ute more to In­done­sia’s fash­ion scene be­yond col­lect­ing clothes.

“I’ve al­ways dreamed of en­ter­ing the fash­ion world, but it seemed un­reach­able on my own,” May says. “Barli, luck­ily, shared the same vi­sion with me, so we partnered up for Mfxbar­lias­mara, which just launched its first col­lec­tion for the Chi­nese New Year early in Fe­bru­ary at Pala Adas.” The re­sults are lim­ited-edi­tion cheongsams blended from May’s taste of sim­ple cuts and Barli’s sig­na­ture of beau­ti­ful de­tails that saw pos­i­tive re­views, es­pe­cially from in­vi­tees in the Pan­tai In­dah Ka­puk area.

Mov­ing forward, they plan to col­lab­o­rate more on col­lec­tions based on spe­cial oc­ca­sions, such as the up­com­ing Kar­tini Day, and per­haps to open a store. “I like chal­lenges and when I dream to do some­thing, I ne­ces­si­tate my­self to pur­sue and to achieve that goal,” May says at the end of our talk. “In the end, suc­cess is not about ma­te­rial pos­ses­sion but what we con­trib­ute to oth­ers and that we have a good char­ac­ter.”

“Barli, luck­ily, shared the same vi­sion with me, so we partnered up for Mfxbar­lias­mara, which just launched its first col­lec­tion for the Chi­nese New Year early in Fe­bru­ary at Pala Adas.”

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