Desert De­light

Bud­ding pud­ding mag­nate and Gen­er­a­tion T awardee Eu­ge­nie Pa­tri­cia Agus re­veals how she started a fam­ily empire at just 19 to Ka­rina Sa­phiera W

Indonesia Tatler - - Life -

Sharp, poised, and extremely friendly, Gen­er­a­tion T awardee Eu­ge­nie Pa­tri­cia Agus is cur­rently the talk of the town. Sat at the cor­ner ta­ble of a tea par­lour for an up­close in­ter­view, Eu­ge­nie could be eas­ily mis­taken as a nor­mal univer­sity stu­dent. Un­be­known to passersby, the lithe girl­boss is the co-founder of PUYO, a lo­cal pud­ding com­pany that has taken over the na­tion. The recipe be­hind PUYO’S suc­cess? An ir­re­sistible fam­ily his­tory and a dash of courage.

Tell us the story be­hind your com­pany PUYO was launched on July 10, 2013, by my brother, Adrian, and me. My dad, who’s an avid cook, used to make silk pud­dings for dessert at home. So one day my brother and I thought: “Why don’t we try sell­ing it?” We did just that, ex­per­i­ment­ing for 2-3 months with dif­fer­ent flavours and pack­ag­ing, and then we started sell­ing it at bazaars, on­line, and to our friends and fam­ily.

How would you de­scribe your role at PUYO? I fo­cus more on the cre­ative side of the busi­ness. There are so many oc­ca­sions and cel­e­bra­tions in a year, such as New Year’s Eve, Valen­tine’s Day, and even April Fool’s Day. My job is to fill those dates with cam­paigns to at­tract more cus­tomers, whether by mak­ing new flavours or forg­ing col­lab­o­ra­tions.

What was your most re­cent col­lab­o­ra­tion? We teamed up with Ta­man Ba­caan Pe­langi and Chelsea Is­lan to build li­braries in re­mote ar­eas in In­done­sia, which hap­pened to be in Labuan Bajo this year. Go­ing there and see­ing the li­braries and the chil­dren gave us a plethora of emo­tions: joy, sadness, pride, you name it.

What’s next for PUYO? Our main goal is to go in­ter­na­tional, start­ing with Asia. There are so many im­ported brands that are heav­ily favoured by In­done­sians, but very few In­done­sian brands that go in­ter­na­tional. We be­lieve that PUYO is the per­fect fit for many Asian coun­tries be­cause of the snacking and dessert cul­ture. Ja­pan is def­i­nitely our end goal be­cause once we en­ter that mar­ket, PUYO will be recog­nised wide.

Eu­ge­nie Pa­tri­cia AGU S

Gen­er­a­tion T is In­done­sia Tatler’s plat­form for the lead­ers of to­mor­row. To read more in­ter­views with young game-chang­ers like Eu­ge­nie, scan the Qr code or go to in­done­si­­er­a­tion-t

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