Brave New World

In­done­sia Tatler sits down with Fran­cois Nakkachdji, a part­ner at Reser­voir, to talk about be­ing bold and taking chances with watches

Indonesia Tatler - - Style -

The world of lux­ury horol­ogy is dif­fi­cult enough to en­ter as it is. To do it in 2016 dur­ing the down­turn of the in­dus­try is bold; bor­der­ing on reck­less, in fact. How­ever, that is just what four in­di­vid­u­als came to­gether to do in Septem­ber 2016. Much to ev­ery­one’s sur­prise, the watch­mak­ers were very ex­cited to work with a new group de­spite its very dif­fer­ent take on horol­ogy. Con­tin­u­ing its bril­liant streak, the com­pany barely re­quired the nine months it gave it­self to raise funds to start pro­duc­tion—it reached its tar­get within the first month. Hail­ing from France, Reser­voir is the lux­ury horol­ogy world’s most rad­i­cal new en­trant in re­cent years.

With a mere glimpse of a Reser­voir time­piece, one would im­me­di­ately be able to iden­tify the var­i­ous fea­tures that sep­a­rate them from the rest of the pack. Re­cently, In­done­sia Tatler sat down with Fran­cois Nakkachdji, In­ter­na­tional Busi­ness De­vel­op­ment Di­rec­tor and Part­ner at EBI Watch’s IN­DE­PEN­DENT bou­tique in Pa­cific Place Jakarta mall, to dis­cuss the ori­gins, in­spi­ra­tion, and unique­ness of Reser­voir.

For those who have not heard of or seen Reser­voir watches, how would you de­scribe them? Fran­cois Moreau, our part­ner who first came up with the con­cept, has al­ways had an ob­ses­sion with vin­tage mea­sur­ing in­stru­ments and watches. Com­bin­ing the two, we have man­aged to come up with a brand-new way to read time. The de­sign of the dial is in­spired by the dash­boards of clas­sic race cars, air­planes, and sub­marines. Repli­cat­ing the way they are read, the watch only has one hand—a ret­ro­grade minute hand—that jumps back to the start­ing point once it reaches the end of the hour. The jump­ing hour in­di­ca­tor is in­spired by the dis­tance counter of vin­tage cars, while the power re­serve me­ter re­sem­bles a fuel gauge.

What would you say is the quality that makes Reser­voir time­pieces stand out from the crowd? As I men­tioned, I would have to say first and fore­most it’s the de­sign aes­thet­ics. Not only is the de­sign a won­der­ful tribute to the ve­hi­cles of yesteryear—it also pro­vides a new yet sim­ple way of read­ing time. In ad­di­tion, Reser­voir watches oc­cupy a unique mar­ket po­si­tion. For time­pieces hand­made in Switzer­land, they come in at a very af­ford­able price point.

What is it about In­done­sia that makes it at­trac­tive for Reser­voir? I be­lieve that there is a lot of po­ten­tial in the In­done­sian mar­ket. I find that In­done­sian con­sumers are not as in­flu­enced by the big­ger brands as oth­ers and are more open to nov­el­ties. I am con­fi­dent that In­done­sian con­sumers will be able to recog­nise the unique­ness that Reser­voir brings. The bou­tique in Jakarta is our first in Asia.

How has your past ex­pe­ri­ence of work­ing with fine wines, at Rolex, and the French Em­bassy in China helped with your role in de­vel­op­ing Reser­voir? Each of the four part­ners at Reser­voir have their own fo­cus. For me, my fo­cus is on busi­ness de­vel­op­ment, es­pe­cially in Asia. I also su­per­vise pro­duc­tion. Cur­rently, we are pre­par­ing for Basel­world 2019, where we hope to present new nov­el­ties, new com­pli­ca­tions, and new case sizes.

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