Peak Per­for­mance

The TAG Heuer Sports Hub Ex­hi­bi­tion brings to Jakarta avant-garde time­pieces along with plenty of sports-re­lated ac­tiv­i­ties

Indonesia Tatler - - Style -

For two weeks in au­gust, Se­nayan City mall was filled with an en­ergy like never be­fore. Or­gan­ised by Time In­ter­na­tional, Se­nayan City was home to the TAG Heuer Sports Hub Ex­hi­bi­tion. With the brand’s il­lus­tri­ous his­tory of sup­port­ing world-class ath­letes and tim­ing in­ter­na­tional sport­ing events, the ex­hi­bi­tion was bound to be elec­tri­fy­ing. In­done­sia Tatler had the hon­our of at­tend­ing the ex­hi­bi­tion’s open­ing day—ath­letes and celebri­ties gath­ered to join in the mer­ri­ment and raise funds for Yayasan Olahraga Anak Nu­san­tara (YOAN) Foun­da­tion, a non-profit or­gan­i­sa­tion with a fo­cus on help­ing un­der­priv­i­leged chil­dren achieve their sport­ing dreams. Nat­u­rally, the fundrais­ing event was go­ing to be spe­cial, too.

Taking part in the fundrais­ing event were In­done­sian foot­ball le­gend Bam­bang Pa­mungkas, mu­si­cian and triath­lete Fa­jar Ari­fan, ac­tor and sports­caster Ibnu Jamil, and pro­fes­sional body­build­ing cham­pion Hein­tje Po­joh. The par­tic­i­pants would race on elec­tric bi­cy­cles con­nected to a vir­tual sim­u­la­tor. The fur­ther the par­tic­i­pants trav­elled within the time given, the more funds would be raised for char­ity. Led by

He­len Tan, cycling in­struc­tor from Cycling LAB/SOULBOX Jakarta, and cheered on by em­cee Daniel Mananta, it was the most in­tense 10 min­utes of the night.

Liv­ing by TAG Heuer’s motto of “Don’t Crack Un­der Pressure”, the five cy­clists gave it their all from start to fin­ish. With a help­ing hand from Time In­ter­na­tional, a to­tal of Rp200 mil­lion was raised for the YOAN Foun­da­tion.

In ad­di­tion to the elec­tric bi­cy­cles, vis­i­tors were able to take part in a slew of other sport­sre­lated ac­tiv­i­ties. A gaming cor­ner fea­tur­ing the rac­ing sim­u­la­tor Gran Turismo— com­plete with rac­ing seats, ped­als, and steer­ing wheels—brought vis­i­tors the thrill of high­per­for­mance mo­tor­sports rac­ing. Lo­cal ac­tors Richard Kyle and Sigi Wi­mala took part in a friendly race as on­look­ers cheered them on.

Mean­while, a penalty shootout space gave vis­i­tors a chance to test their foot­balling ac­cu­racy—an ac­tiv­ity that came with a lot more pressure when looked on by Bam­bang Pa­mungkas. Re­mind­ing them­selves of TAG Heuer’s motto, the ath­letes and celebri­ties were more than ready to go up against Bam­bang. On a wall next to the penalty shootout area hung sev­eral jer­seys be­long­ing to Manch­ester United foot­ballers. Photo op­por­tu­ni­ties abounded as vis­i­tors got to be up close with the official jer­seys of their favourite play­ers.

On dis­play next to the cycling area was one of the most striking au­to­mo­biles of our time: the As­ton Martin DB11 V8. The TAG Heuer and As­ton Martin partnership is set to be a glo­ri­ous one for fans both of mo­tor­sports and lux­ury horol­ogy. TAG Heuer will be the official time­keeper for the As­ton Martin Red Bull Rac­ing For­mula One Team, while As­ton Martin de­signs will have a large in­flu­ence on exclusive time­pieces.

With the var­ied amount of ac­tiv­i­ties avail­able, vis­i­tors had end­less amounts of fun while be­ing in­spired to ex­cel fur­ther—just as TAG Heuer has in the worlds of both sports and horol­ogy. ”

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