London-based Hwang’s brand South may only Korean have designer been around Rok for two years, but the fresh, contemporary label is already carried at retail giants such as Net-a-porter and Lane Crawford. How, you might ask? With a wide range of skills under his belt, thanks to a BA in menswear and an MA in womenswear design from the prestigious London fashion university Central Saint Martins, Hwang spent time working under the modern masters at Céline and Louis Vuitton before creating his own line in 2017. Hwang is a finalist for this year’s coveted LVMH Prize for his deft tailoring and unexpected spins on classics. For his first collection, photographed in front of industrial metal gates and escalators, models wore pussy bow blouses of the 1960s with extralong sleeves, striped sweaters of every breadth and hue, and scarves printed with dry-cleaning labels. There is a youthfulness even in the most sophisticated pieces, thanks to the way Hwang deconstructs then reconstructs classic, ubiquitous garments like the humble trench coat to create every-day statement looks.