la­bel lover

Indonesia Tatler - - Style -


Lon­don-based Hwang’s brand South may only Korean have de­signer been around Rok for two years, but the fresh, con­tem­po­rary la­bel is al­ready car­ried at re­tail gi­ants such as Net-a-porter and Lane Craw­ford. How, you might ask? With a wide range of skills un­der his belt, thanks to a BA in menswear and an MA in wom­enswear de­sign from the pres­ti­gious Lon­don fash­ion univer­sity Cen­tral Saint Martins, Hwang spent time work­ing un­der the mod­ern masters at Cé­line and Louis Vuit­ton be­fore creat­ing his own line in 2017. Hwang is a fi­nal­ist for this year’s cov­eted LVMH Prize for his deft tai­lor­ing and un­ex­pected spins on clas­sics. For his first col­lec­tion, pho­tographed in front of in­dus­trial metal gates and es­ca­la­tors, mod­els wore pussy bow blouses of the 1960s with ex­tra­long sleeves, striped sweaters of every breadth and hue, and scarves printed with dry-clean­ing la­bels. There is a youth­ful­ness even in the most so­phis­ti­cated pieces, thanks to the way Hwang de­con­structs then re­con­structs clas­sic, ubiq­ui­tous gar­ments like the hum­ble trench coat to cre­ate every-day state­ment looks.

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