Top-Notch Ser­vice Ex­cel­lence

Maxx-M - - PROFILE - Text by Den­nis Latif | Pho­tos by Di­mas Soeyana | Lo­ca­tion: Al­lium Air­port Ho­tel

Sa­mali Ho­tels & Re­sorts is cur­rently one of the fastest-grow­ing ho­tel op­er­a­tors in In­done­sia, Den­nis Latif had chance to talk with some ex­tra­or­di­nary men and a woman be­hind Sa­mali Ho­tels & Re­sorts and got to know about the group’s re­mark­able phi­los­o­phy, ob­jec­tives and strat­egy, as well as a lit­tle about their per­sonal lives.


As CEO of Sa­mali Ho­tels & Re­sorts, can you tell us a lit­tle about your cur­rent du­ties and re­spon­si­bil­i­ties?

As CEO, I have to man­age the en­tire strate­gic plan for now and for the fu­ture de­vel­op­ment of the company. Ba­si­cally, I have to make sure that ev­ery­thing goes well from de­sign, project process, con­struc­tion and set-up for the op­er­a­tor of ‘Ser­vice Ex­cel­lence’, be­cause Sa­mali Ho­tels & Re­sorts has three pil­lars that are sym­bol­ised in the logo; con­cept plan­ning, con­struc­tion and ser­vice ex­cel­lence. In or­der to achieve our vi­sion and mis­sion, ev­ery­one in the Sa­mali Ho­tels & Re­sorts group must have a good un­der­stand­ing of th­ese three pil­lars, as I never tire of re­mind­ing them.

You are the man be­hind Sa­mali Ho­tels & Re­sorts strate­gic di­rec­tion and com­pet­i­tive po­si­tion­ing. Would you share with us a lit­tle about your strate­gic plan?

In terms of po­si­tion, Sa­mali Ho­tels & Re­sorts tries to be a leader in the mar­ket, we have two-, three-, four- and five-star brands, which are called Rave­nala in our ter­mi­nol­ogy. We set a slightly higher stan­dard than any other ho­tel on the same level in In­done­sia, and from there we want to dis­tin­guished our ho­tel from oth­ers. For the strate­gic plan, in the fu­ture, we plan to build another 40 ho­tels by 2020. Cur­rently, we al­ready have the land, the plans for land aqui­si­tion, con­struc­tion , etc. Apart from that, we also want to al­ways build our hu­man re­sources; we are look­ing for peo­ple who are will­ing to grow with Sa­mali Ho­tels & Re- sorts to fit in with our strat­egy, vi­sion and mis­sion. In or­der to max­imise our hu­man re­sources, we have built our own learn­ing cen­tre in Cilem­ber. We want ev­ery­one in this company to have what it takes to be a leader, re­gard­less of any po­si­tion they had be­fore.

What is your main value in de­vel­op­ing and man­ag­ing ho­tels?

Of course the peo­ple inside Sa­mali Ho­tels & Re­sorts, fol­lowed by knowl­edge and vi­sion. If you have the right peo­ple, knowl­edge and vi­sion, you will have a good-qual­ity op­er­a­tor that will an­swer all the ho­tel is­sues in the fu­ture.

What makes Sa­mali Ho­tels & Re­sorts stand out from any other ho­tel at the same level?

We have fo­cused on our ‘Ser­vice Ex­cel­lence’, and then we set higher stan­dards. Let’s say if we look at our three-, four- and five-star ho­tels, their rooms are phys­i­cally larger , and other fa­cil­i­ties such as restau­rants are bet­ter. We also have a beau­ti­ful and unique de­sign for the prop­er­ties, such as the shape of Al­lium Ho­tel Tangerang now, which leans.


Please share with us your opin­ion about the hos­pi­tal­ity in­dus­try in In­done­sia to­day

If you travel here and there in In­done­sia, you will see that the hos­pi­tal­ity in­dus­try in In­done­sia has grown steadily and quite fast in the past few years. Some of­fi­cial re­ports show that stan­dard oc­cu­pancy is up, for­eign ar­rivals are on the rise; for ex­am­ple in 2004 there were 205 mil­lion tourists in In­done­sia but in 2014, there are 400 mil­lion. This means that much has hap­pened in the hos­pi­tal­ity in­dus­try in In­done­sia in just a few years. It also means that 100,000 rooms are re­quired to host th­ese ad­di­tional trav­ellers to In­done­sia, which is the equiv­a­lent of 800 ad­di­tional ho­tels in the next 10 years. In my opin­ion, the hos­pi­tal­ity in­dus­try in In­done­sia is boom­ing; it is a huge op­por­tu­nity for in­vestors and will rep­re­sent a big de­vel­op­ment in In­done­sia’s tourism in­dus­try.

Left To Right: Mrs. Fiskarani S. Su­gandi , Mr. Adrian Bra­man­tyo & Mr. Syl­vain Julien

Mr. Adrian Bra­man­tyo (CEO)

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