Eva Natasa

Prestige Indonesia - Lifestyle - - CONTENTS -

“WE lived for the first 11 months with­out any fur­ni­ture,” re­calls Eva Natasa of her and her hus­band’s move to Bali from Mi­lan in 2009. “I wanted to fill our new home with In­done­sian­made wooden fur­ni­ture, but I couldn’t find any­thing I liked. So I told my hus­band I would de­sign the fur­ni­ture my­self. He agreed, but he didn’t re­alise how long it would take!”

Eva stud­ied In­te­rior De­sign at the Kent In­sti­tute of Art and De­sign in Eng­land, fol­lowed by a Mas­ter’s de­gree from the Isti­tuto Eu­ropeo di De­sign (IED) in Mi­lan. Her ca­reer be­gan in Mi­lan, where she worked for De­sign Group Italia on in­dus­trial and strate­gic de­sign projects for in­ter­na­tional clients such as 3M, Post-it, Scotch and Hormel Food Cor­po­ra­tion.

Dur­ing this time, she was in teams do­ing projects for clients across the globe. Eva owns a US de­sign patent as an in­ven­tor of a clean­ing tool she de­signed for Scotch. Af­ter re­lo­cat­ing to Bali, she con­tin­ued to work as an in­de­pen­dent de­signer for com­pa­nies in In­done­sia, the US and Italy un­til 2012. Mean­while, she con­ducted R&D for her own fur­ni­ture line.

Friends praised Eva’s own fur­ni­ture when they saw it in her house. Soon, many of them were ask­ing her to de­sign pieces for them. In 2013, Eva de­cided to launch her own fur­ni­ture brand. Eva Natasa fur­ni­ture, she says, is the cul­mi­na­tion

“When you have time to think, the way you live changes”

of her pas­sion, phi­los­o­phy and de­sign ethos, along with her re­spect for her In­done­sian roots.

Re­flect­ing on life now with her hus­band and their two-and-a-half-year-old daugh­ter, Eva says the Ba­li­nese live at their own rhythm and pace - in con­trast with the fast-paced life she led in Italy. “Sur­rounded by this at­ti­tude, your pace be­comes slower too,” she muses. “Now you have more time to think, which is a lux­ury. And when you have time to think, the way you live changes. I feel the way I de­sign has be­come more in­sight­ful as well. I wake up ev­ery day with the smell of flow­ers and in­cense. It’s beau­ti­ful. I think our con­nec­tion with na­ture is one of the most ba­sic hu­man needs. That’s why I re­spect how the Ba­li­nese con­nect with the nat­u­ral world.”

Her first fur­ni­ture col­lec­tion, Lula, was cre­ated “with the in­ten­tion to ex­pe­ri­ence a deeper un­der­stand­ing of the need for fur­ni­ture and de­sign in the per­sonal en­vi­ron­ment”. Named af­ter her pet cat, the col­lec­tion that “cel­e­brates sim­plic­ity in ev­ery­day life”. It com­prises stools, ta­bles and cof­fee ta­bles, “along with na­turein­spired colour op­tions rang­ing from Cloud, in­spired by the colour of Ubud’s cloudy sky; Stone, in­spired by the vol­canic stones along the river in East Java; and Cot­ton, in­spired by bloom­ing white cot­ton flow­ers.”

Lula, along with other 27 In­done­sian col­lec­tions, was ex­hib­ited at the In­done­sian Pavil­ion at this year’s Salone del Mo­bile Milano. “My col­lec­tion looks sim­ple, but if peo­ple look closer they will see that In­done­sian crafts­man­ship, ma­te­rial and de­sign are of very high qual­ity that can com­pete in­ter­na­tion­ally,” Eva de­clares. “I’m happy to show a fur­ni­ture col­lec­tion that is 100 per­cent In­done­sian, es­pe­cially at the most im­por­tant fur­ni­ture ex­hi­bi­tion in the world.”

Eva be­lieves that good de­sign work takes time. The idea is to cre­ate long-last­ing prod­ucts that re­spect the en­vi­ron­ment. “Think­ing about ev­ery de­tail dur­ing the de­sign phase makes the pro­duc­tion process very ef­fec­tive,” she points out. “We take as long as it takes to de­sign. And we have the lux­ury of not be­ing un­der pres­sure to launch a new col­lec­tion ev­ery year.”

Ecol­ogy and sus­tain­abil­ity are Eva’s main con­sid­er­a­tions when choos­ing ma­te­ri­als. “It’s both our lim­i­ta­tion and chal­lenge, yet it’s our core,” she says. “We al­ways try to use the most suit­able ma­te­ri­als and to min­imise waste. We think about the whole life­cy­cle of the prod­uct and how it could be re­cy­cled later.”

For the Lula col­lec­tion, Eva uses teak. This wood not only looks good but is durable and re­quires lit­tle main­te­nance or use of chem­i­cal clean­ing prod­ucts. This is good for the en­vi­ron­ment, of course. It should also be pointed out that Eva Natasa uses only cer­ti­fied teak from the gov­ern­ment-owned forestry com­pany Perum Per­hutani Cepu. The brand also spec­i­fies eco-cer­ti­fied ad­he­sives, even though they cost 10 times more than reg­u­lar glue.

Asked if she plans to ex­pand her brand, Eva replies: “Yes, but I’m not plan­ning any ag­gres­sive ex­pan­sion moves. I would pre­fer to grow slowly and steadily.” Nat­u­rally.


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