MARTELL CHANTELOUP PERSPECTIVE
A rare and fruity sensorial experience
MARTELL CHANTELOUP PERSPECTIVE is an invitation to pass through the gates and enter within the secret Chais of Chanteloup, where lie precious eaux-de-vie.
An extra-old cognac that has recently joined the ultra prestige quality segment of Martell, it is also a tribute of a cellar master to a specific place. This is the belvedere that leads to the Chais de Chanteloup. The Chais offers a magnificent perspective that has inspired each generation of Martell cellar masters.
The new cognac is an invitation into the secret of the Chanteloup estate, the historic home of the Martell family. It is also home to countless bottles of eau-de-vie selected with utmost care, some of which have matured for many years in the Chanteloup cellars.
Martell Chanteloup Perspective is a magnificent tribute to a site steeped in history. It is produced by assembling the four main growth areas, or ‘crus’, of the Cognac region: Grande and Petite Champagne, Fins Bois, and, above all, Borderies.
This is an “Extra” cognac that offers a perfect balance of aromas and sensations. Its aspect is a beautiful amber colour flecked with shimmering glints of light. Its aroma features generous notes of honey and fresh fruit: vineyard peach and apricot; aromas of candied fruit: fig; and notes of dried fruit: raisins, almonds and walnuts.
The mouthfeel is a rare and particularly fruity sensorial experience. Ampleness and balance combine with force and elegance, with a lovely lingering finish. The cognac is to be enjoyed pure, for a unique sensorial exploration.
What makes Martell Cognac unique? The Martell style is a combination of four factors: floral bouquet, light aromas, pure fragrance, and smoothness and mellowness.
One of the world’s oldest cognac houses, the company was founded by Jean Martell, a native of Jersey, in 1715. By 1721, this entrepreneurial merchant was already exporting more than 200,000 litres of cognac to Britain each year.
In 1868, Martell became an international company, exporting its cognacs as far as China, Japan and Hong Kong. In 1912, Edouard Martell launched a first-class cognac with a unique taste. His inimitable Martell Cordon Bleu remains a favourite blend to this day.
Martell became part of the Pernod Ricard group in 2002. Backed by the world’s co-leader in wines and spirits, Martell goes from strength to strength.
www.martell.com
introduced new novelties for our iconic Serpenti collection, with new interpretations of more striking and playful combination of colours and gem stones.
Is there any special jewellery for celebrating the 130th anniversary?
Yes, the Ultimate Temptation is a Serpenti necklace that dazzles with over 60 carats of diamonds and a 12.16-carat pear-shaped diamond hanging from its mouth. This one-of-a-kind jewellery has also an amazing price tag of 10 million euros.
What is your marketing strategy and vision for the Indonesian market?
Indonesia is one of our most important markets in Southeast Asia. We have been serving the Indonesian clients for a very long time now, domestically and abroad since Indonesians are extremely well travelled. We see the market is growing in maturity, with better infrastructure in terms of malls, brands names and the network. So we hope to be able to provide more choices and conveniences for the Indonesian market, particularly in Jakarta.
What can we expect from the newly renovated store?
The store at Plaza Indonesia is our flagship store, not only in terms of size at 230 sq m, but also in terms of serving the profile of the clientele that come to Plaza Indonesia. The style and interpretation of the newly renovated design of the store is exactly what you will see very much in our other newly designed stores around the world. We hope to convey a stronger Roman heritage with the detailing.
When you first step into the store you will be immediately greeted by the Marino chandelier. Then you’ll see the flooring that is in part the beautiful old parquet infused with Venetian flooring. The Venetian flooring is reminiscence of the old way of doing the flooring where they interject pieces of semi precious stones into the resin and set in to the floor. This gives a feeling of stepping into a palazzo in Italy. We are also using more contemporary materials contrasting with the old, for example metal contrasting with wood, glass with silk. A stronger Roman heritage ambience is also presented with the marble, sourced from the Mediterranean, that we used for the façade and detailing. All of these elements reflect the Bulgari brand’s proud heritage and history.