HUMAN TOUCH

only are they unique, the pieces should fit personal sizes and shapes. They should be comfortable and durable in order to allow for a human touch and a personalised feeling.

Craftsmanship is a differentiator for Larry Jewelry. We serve a unique customer segment that we understand very well. We cater to their specific tastes, resulting in appealing pieces that are unparalleled in terms of design. It should be an investment piece. First, a good stone is key. Good gems are passed from generation to generation. Second, craftsmanship is also key. People rely on accessories to wear in their daily lives and for special occasions. Comfort and durability are the great practical values. Third, style that fits the individual for different occasions. Fourth, competitive prices and value for money are important.

In selecting a diamond, try to buy the best in terms of the cut before selecting the other three Cs (colour, clarity, carat), since it is the cut that puts the sparkles in a diamond. If you have an unlimited budget, then it is best to buy an Ideal Cut, D colour and Flawless Diamond.

Fine jewellery can become a treasured family heirloom only if it is properly cared for. Timeworn prongs and clasps can cause loss of gemstones. A clean diamond not only reflects light better but looks bigger than one that’s been dulled by skin oils, soap, cooking grease and so on. Words that come to mind are passion, quality, customer service, ambience, presentation and human beings. Most important of all is human beings. I think that luxury comes from your own perceptions, your feelings. But I would always emphasise the human being. No matter what quality jewellery we represent and source, it’s very important how we present ourselves as humans. Luxury is about making people feel luxurious and perfect. When people buy your products, they also buy your services. The real meaning of luxury has both tangible and intangible elements.