Lidia Siregar

Opening doors

“I BELIEVE SUCCESS is about living the life that we truly want and deserve, and not just the life we settle for,” asserts Lidia Siregar, Business Development and Creative Director of Goodrich Global Indonesia. “It gives you peace of mind to know you made the effort to do your best. In addition, you must be grateful for everything you have, especially the people that love you. For me, success is about loving yourself and being passionate about what you do and how you do it.”

Lidia earned her International Business degree at Curtin University in Perth, Western Australia. The family business offers extensive collections of wallcoverings, carpets, fabrics and floorings. She has several roles, including leading the firm’s marketing and advertising teams. In addition, she works with interior designers and artists on projects.

“Goodrich has been part of my life since I was growing up,” says Lidia. “Over the years of my involvement in this business, one of my great satisfactions is being part of the team that transformed a traditional business into interior lifestyle.

“It was my parents who inspired me to join the business. Continuing their legacy, I aim to bring the company to the next level through innovation and creativity. We will always strive to fulfill our clients’ needs. Looking to the future, I believe that determination, combined with honesty, will open countless doors in my life’s journey.”