BEAUTIFUL BY DESIGN

Cindy Crawford and other celebrities visited Paris in September for the launch of Omega’s “Her Time” exhibition, a celebration of beautiful ladies’ watches amid the fanfare of Fashion Week. Peter Zewet reports

a historic private mansion in Le Marais in Paris, was the latest venue for Omega’s “Her Time” exhibition, which has been showcased in Milan, Moscow, Shanghai and Sydney. Demonstrating the company’s dedication to ladies’ watchmaking for over 100 years, the exhibition displayed the evolution of women’s timepieces at Omega: from early Lepine pendants to the secret jewellery watches of the 1920s, and to today’s Ladymatic and Constellation models.

The line-up of watches on display was complemented by examples of vintage artwork and Omega advertising, all of which showed women in a variety of lifestyles and fashions throughout the years. There were three display areas, each representing different eras. Iconic timepieces were displayed in glass bell jars, while discoverable drawers featured vintage advertisements.

The opening night of the exhibition on September 29 was a grand affair, attended by celebrities and clients from all over the world. “Omega’s women’s watches reveal some of the most beautiful designs in our history,” said Raynald Aeschlimann, the company’s President and CEO. “There is so much variety and artistry. I’m so proud to bring this exhibition to Paris, one of the world’s homes of fashion.”

He was joined on stage by one of Omega’s closest friends, Cindy Crawford. The supermodel has been associated with Omega since 1995 and is the company’s longestserving brand ambassador. She brought along her children, Kaia and Presley, who have become the brand’s newest ambassadors. While having Kaia and Presley join Omega can be perceived as a great way for the company to become