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Prestige Indonesia - - Contents -

Su­per­model Sasha Pivo­varova stars in Dior’s Spring Sum­mer 2018 ad­ver­tis­ing cam­paign cap­tured by pho­tog­ra­pher Patrick De­marche­lier. For the ads, the Rus­sian su­per­model, who opened Dior’s SS18 fash­ion show, poses sur­rounded by her art works. The cam­paign aes­thet­ics were in­spired by the 1960s, evok­ing a spirit that’s equal parts artis­tic, fem­i­nine and cheek­ily play­ful. In charge of cre­ative di­rec­tion was Maria Grazia Chi­uri.

“Her por­traits of women with an­gu­lar faces and large, mes­meris­ing eyes are very per­sonal to Sasha as they are a re­flec­tion of her and her emo­tions,” said Dior. “The cre­ative process is rem­i­nis­cent of Niki de Saint Phalle, Maria’s source of in­spi­ra­tion for the col­lec­tion.”

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