SE­NAYAN CITY

Trans­for­ma­tion Jour­ney

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AR­GUABLY THE MOST ex­cit­ing place to shop in Jakarta, Se­nayan City of­fers a unique shop­ping ex­pe­ri­ence and the open­ing of sev­eral first stores in Jakarta. Sit­u­ated at the heart of the CBD, the mall rep­re­sents the largest re­tail de­vel­op­ment for more than a decade and es­tab­lished it­self as a mod­ern shop­ping hub that com­prises over 80,000 sq m of re­tail space. The mall has changed the re­tail land­scape as it brings the dis­tinc­tive blend of fash­ion, food and cut­ting edge de­sign across seven lev­els of world-class re­tail­ing space. Se­nayan City boasts sev­eral first-to-Jakarta brands with over 10 flag­ship stores and the largest col­lec­tion of In­done­sian de­sign­ers un­der one roof.

Halina Ng, Se­nayan City Mar­ket­ing Direc­tor ex­plains, “It has been truly re­mark­able watch­ing the shop­ping mall growth over the years and we are ex­tremely proud to recre­ate and trans­form the most iconic shop­ping des­ti­na­tion in Jakarta. The trans­for­ma­tion would boost the mall’s in­ter­na­tional and do­mes­tic shop­pers fur­ther which would make it eas­ier for shop­pers to find their way around, with a com­pletely new lay­out.”

Se­nayan City Gen­eral Man­ager, Ja­clyn Halim adds, “Se­nayan City trans­for­ma­tion re­flects the essence of lead­ing flag­ship re­tail and iconic lo­ca­tions from around the globe. It per­fectly show­cases the pre­mium shop­ping ex­pe­ri­ence of­fered at Se­nayan City. The lat­est in­tro­duc­tion of eight level ten­an­cymixed cre­ates a dy­namic cen­tral hub cater­ing to every­thing the shop­per needs with fam­ily-fo­cused en­ter­tain­ment, ma­jor in­ter­na­tional re­tail­ers and up­scale din­ing op­tions.”

The new ground level is set to de­liver one of the best fash­ion precincts in Jakarta with its dra­matic shop fronts host­ing brands like Zara, Uniqlo and Sephora. With more than 50 new stores set to open, Se­nayan City is

ex­pected to draw even more at­ten­tion to the best lux­ury area in South Jakarta. Chanel beauty, Ri­mowa and Coach are among the lux­ury brands that will open their doors in Se­nayan City. ‘Mixed-use’ – shop­ping, din­ing and en­ter­tain­ment Se­nayan City is the home of Jakarta’s shop­ping des­ti­na­tion and the mall is ex­pand­ing its of­fer­ing in lux­ury brands. It height­ens the ex­pe­ri­ence, as food and fash­ion are com­ing to­gether. The old food court is now re­placed by a hip din­ing place, Del­i­cae, whose food of­fer­ing sets a new stan­dard in the city. Lo­cated on the level five with 1,100 seats, the cos­mopoli­tan café court rep­re­sents the largest food area in Jakarta’s CBD and houses over 24 of Jakarta food icons, strik­ing the per­fect bal­ance be­tween fine din­ing and ca­sual quick ser­vice. ‘Fu­ture’ – never stand­ing still strat­egy In re­sponse to the ever chang­ing con­sumer trends, con­stant evo­lu­tion has been Se­nayan City’s hall­mark. Look­ing ahead, the mall con­tin­ues its end­less evo­lu­tion as Jakarta’s big­gest and most suc­cess­ful shop­ping and life­style des­ti­na­tion. The Busi­ness De­vel­op­ment of Se­nayan City will help to cre­ate a master plan to es­tab­lish a frame­work for fu­ture ex­pan­sion and growth over the next decades.

The new trans­for­ma­tion will pro­vide an in­ter­ac­tive pub­lic space and re­de­fine the shop­ping ex­pe­ri­ence with its im­mer­sive, mem­o­rable façade and pre­mium cus­tomer of­fer. Through­out ev­ery stage of the trans­for­ma­tion, the mall strives to stay one step ahead in global re­tail trends in or­der to cre­ate a truly unique and re­mark­able cen­tre, an icon for Jakarta and a de­vel­op­ment that com­petes at in­ter­na­tional level.

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