ARGUABLY THE MOST exciting place to shop in Jakarta, Senayan City offers a unique shopping experience and the opening of several first stores in Jakarta. Situated at the heart of the CBD, the mall represents the largest retail development for more than a decade and established itself as a modern shopping hub that comprises over 80,000 sq m of retail space. The mall has changed the retail landscape as it brings the distinctive blend of fashion, food and cutting edge design across seven levels of world-class retailing space. Senayan City boasts several first-to-Jakarta brands with over 10 flagship stores and the largest collection of Indonesian designers under one roof.
Halina Ng, Senayan City Marketing Director explains, “It has been truly remarkable watching the shopping mall growth over the years and we are extremely proud to recreate and transform the most iconic shopping destination in Jakarta. The transformation would boost the mall’s international and domestic shoppers further which would make it easier for shoppers to find their way around, with a completely new layout.”
Senayan City General Manager, Jaclyn Halim adds, “Senayan City transformation reflects the essence of leading flagship retail and iconic locations from around the globe. It perfectly showcases the premium shopping experience offered at Senayan City. The latest introduction of eight level tenancymixed creates a dynamic central hub catering to everything the shopper needs with family-focused entertainment, major international retailers and upscale dining options.”
The new ground level is set to deliver one of the best fashion precincts in Jakarta with its dramatic shop fronts hosting brands like Zara, Uniqlo and Sephora. With more than 50 new stores set to open, Senayan City is
expected to draw even more attention to the best luxury area in South Jakarta. Chanel beauty, Rimowa and Coach are among the luxury brands that will open their doors in Senayan City. ‘Mixed-use’ – shopping, dining and entertainment Senayan City is the home of Jakarta’s shopping destination and the mall is expanding its offering in luxury brands. It heightens the experience, as food and fashion are coming together. The old food court is now replaced by a hip dining place, Delicae, whose food offering sets a new standard in the city. Located on the level five with 1,100 seats, the cosmopolitan café court represents the largest food area in Jakarta’s CBD and houses over 24 of Jakarta food icons, striking the perfect balance between fine dining and casual quick service. ‘Future’ – never standing still strategy In response to the ever changing consumer trends, constant evolution has been Senayan City’s hallmark. Looking ahead, the mall continues its endless evolution as Jakarta’s biggest and most successful shopping and lifestyle destination. The Business Development of Senayan City will help to create a master plan to establish a framework for future expansion and growth over the next decades.
The new transformation will provide an interactive public space and redefine the shopping experience with its immersive, memorable façade and premium customer offer. Throughout every stage of the transformation, the mall strives to stay one step ahead in global retail trends in order to create a truly unique and remarkable centre, an icon for Jakarta and a development that competes at international level.