Beauty By De­SIGN

Prestige Indonesia - - Editor's Letter -

Nat­u­ral in­gre­di­ents vs. chem­i­cals. The rise of dig­i­tal mar­ket­ing and e-com­merce in cos­met­ics. The ad­van­tages of non-in­va­sive skin­care treat­ments over plas­tic surgery. All of th­ese is­sues and more are cov­ered in our “Beauty Is­sue” this month.

“This in­dus­try is meant to em­power women. There are so many ‘beau­typreneurs’ out there, so many op­por­tu­ni­ties for women - and that’s why I love be­ing here,” Wu­lan Ti­laar tells us. This in­spir­ing In­done­sian story all started in 1970, in a small garage at Martha Ti­laar’s par­ents’ home in Men­teng. That’s when Dr. Ti­laar, Wu­lan’s mom, opened her first beauty salon. The rest, as they say, is his­tory.

Dr. Kevin Ma­haris is an­other young In­done­sian of whom we can be proud. “I thought I could com­bine art and sci­ence, and change how peo­ple feel about them­selves,” he says of his de­ci­sion to spe­cialise in non-in­va­sive cos­metic medicine in an ab­sorb­ing in­ter­view.

E-com­merce has be­come an enor­mously dis­rup­tive force in the beauty busi­ness. “It’s a small part of our busi­ness right now, but it’s grow­ing at break­neck speed. It’s a revo­lu­tion that’s wait­ing to hap­pen,” Umesh Phadke, Pres­i­dent Di­rec­tor of L’Oréal In­done­sia, in­forms us.

“Be­liev­ing that beauty se­crets are found in na­ture, we un­earth the wis­dom of Asian botan­i­cals for our skin­care prod­ucts,” says Eun­san Jeong, Di­rec­tor of Amorepa­cific In­done­sia, the com­pany that brought the Sul­wha­soo brand to th­ese shores.

Our Cover Story sub­ject this month, my good friend Cathy Sharon, in­forms us in her fas­ci­nat­ing in­ter­view: “I just love ev­ery­thing about aes­thet­ics, and how to keep your skin healthy with­out too many chem­i­cals. It’s about keeping it as nat­u­ral as pos­si­ble.”

There’s much, much more to read about in this is­sue of Pres­tige, of course. Make sure you never miss an is­sue by turn­ing to page 186 for news of our lat­est sub­scrip­tion of­fer, And fol­low us 24/7 on pres­ti­geon­ and on our In­sta­gram, Face­book and Twit­ter pages. Happy read­ing!

Ron­ald Liem | PUB­LISHeR / eDI­ToR-In-CHIeF

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