Creating the Future

Coach believes in the modern American Dream, where the role of the next generation will play to redefine it. The label launches a new initiative called Dream It Real, its work will support young people as they discover their dreams and take steps to turn them into reality. The initiative is a part of Coach’s ongoing philanthropic work which, through the Coach Foundation, has provided more than $45 million to nonprofit partners globally over the last 10 years. Coach partners with The Future Project, a nonprofit organization, to help these young people to create passion-based Future Projects that bring their dreams for self, school or society to life. The initiative is supported by Coach global faces, Selena Gomez and michael B. Jordan.