A NEW CHAPTER
Lacoste has appointed Louise Trotter as its new Creative Director. This marks a milestone for the brand as she is the first female to lead the creative direction. “I am delighted to join this French brand with such a unique heritage. For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history.” Says Trotter in the press release. The British designer is known for her talent to define precise silhouettes, resulting in both relaxed and elegant attitude. She will present her first collection in the next fashion week in Paris.