A HEART OF DI­A­MOND

Wanda Ponika, the founder of Wanda House of Jew­els, is not only pas­sion­ate about megawatt jew­ellery, she is also into gen­uine phil­an­thropic ef­forts. To cel­e­brate her brand’s 10th an­niver­sary, Wanda House of Jew­els gives back, writes Maya A. Sire­gar.

Prestige Indonesia - - Prestige Report -

WANDA PONIKA, the founder and cre­ative di­rec­tor of Wanda House of Jew­els, be­gan her thriving ca­reer in jew­ellery when she was just 15. “Bali Post Group in­ter­viewed me and I re­mem­ber say­ing “I want a job that unites art and busi­ness.”

Ponika, who was raised by an artis­tic fam­ily, joined a num­ber of de­sign com­pe­ti­tions when she was young. “In high school, I spent my ex­tra cur­ric­u­lar ac­tiv­i­ties as a fash­ion edi­tor for the lo­cal news­pa­per and join­ing var­i­ous de­sign com­pe­ti­tions. I never stay still,” she says.

But it was only af­ter com­pet­ing at the In­done­sia De­sign Com­pe­ti­tion by Asosi­asi Per­an­cang Pen­gusaha Mode In­done­sia (APPMI) in the early 90s that her path to ac­ces­sories mak­ing be­came crys­tal clear.

Her mas­sive win at the Asia De­sign Com­pe­ti­tion in Jakarta fur­ther so­lid­i­fied her pas­sion and am­bi­tion. Com­bin­ing her in­ge­nious, sustainable de­signs and the age-old skills of the Bali ar­ti­sans, she bagged the Jew­ellery & Ac­ces­sories cat­e­gory at the in­ter­na­tional com­pe­ti­tion.

Soon af­ter, Ponika caught the at­ten­tion–and earned the re­spect–of fel­low de­sign­ers and the me­dia. She was in­tro­duced to a lo­cal jew­ellery en­tre­pre­neur and was of­fered a jew­ellery de­signer role at his com­pany. At the job she har­nessed her de­sign skills and de­vel­oped strong busi­ness acu­men.

Af­ter 10 years, she ven­tured on her own and built Flaw­less Jew­ellery, her very first jew­ellery com­pany. It was re­tail jew­ellery bou­tique at the be­gin­ning, but af­ter gain­ing mo­men­tum, she built her own jew­ellery ate­lier. Wanda House of Jew­els was born.

VER­SA­TIL­ITY OF THE JEW­ELLERY

Ponika loves de­signs that are ver­sa­tile and func­tional—not merely for a show. And need­less to say, they have to have a cer­tain de­gree of value that lasts a life­time.

As shown in her best­selling jew­ellery pieces such as the Pr­isha, Amora, Fleurir, and her lat­est creat­ing, Noella, they are all made with at least three dif­fer­ent func­tions. With Noella, the ban­deau with a fancy fan form can be worn as a pen­dant and brooch. Ponika says, “Fine jew­ellery is costly, so I want our clients to wear it of­ten—in dif­fer­ent ways.”

Ponika’s Wanda House of Jew­els isn’t just about sell­ing jew­ellery. It’s a brand that has a solid cor­po­rate so­cial re­spon­si­bil­ity. For the past 10 years, Wanda House of Jew­els has col­lab­o­rated with a num­ber of or­ga­ni­za­tions which in­cludes Yayasan

Jan­tung In­done­sia, Yayasan Kanker In­done­sia, and just last Septem­ber, Happy Hearts In­done­sia.

On Septem­ber 21, Ponika cel­e­brated Wanda House of Jew­els’s 10th An­niver­sary with Happy Hearts In­done­sia by creat­ing a Happy Hearts friend­ship neck­lace, to help build schools in Labuan Bajo. And as al­ways, Ponika gave the en­tire pro­ceeds to the foun­da­tion she col­lab­o­rated with.

“I think, if we live in a city, we can learn from any­thing, any­one, and any time. I didn’t go to univer­sity, but I man­aged to work in the jew­ellery com­pany when I was 19. But if we live in a very re­mote place like East Nusa Teng­gara, the only way to learn some­thing is from a school,” she says. “Char­ity is about sin­cer­ity. It should come from your heart,” says Ponika who doesn’t like to call her­self as a phi­lan­thropist. “The term should be only said by other peo­ple, not my­self.”

This year, Wanda House of Jew­els has suc­cess­fully sold 20 Friend­ship Neck­laces and other exclusive pack­ages to sup­port the cause at the char­ity event that en­abled them to to build one school. For each of Ponika’s jew­ellery de­signs, she ob­serves three things: “There’s no such thing as im­pos­si­ble, the client is al­ways num­ber one, and high quality is non-ne­go­tiable.” What makes Wanda House of Jew­els is that it of­fers cus­tom de­signs and re-de­sign ser­vices, which is not of­fered by other jew­ellery brands.

wanda ponika

fleurir

wanda ponika wiTH one of Her loYal CuS­ToMerS, rinna CHi­anG

wanda ponika won THe Jew­ellerY & aC­CeS­SorY CaT­e­GorY in aSia de­SiGn CoM­pe­Ti­Tion

noella

friend­SHip neCk­laCe wiTH HappY HearTS in­done­Sia

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