lipsticks is quite unique.
“I’m so happy that the local beauty industry has been taking off. It’s amazing to see so many great new products coming onto the market”
It uses a Mega Mendung pattern, a motif that originated in Cirebon, West Java. “At first, they were quite hesitant about the Indonesian culture vibe I came up with,” says Cathy. “They were questioning the idea, even though they were open to it. We explored around there and finally came up with the Mega Mendung pattern for the packaging. I’m so happy how the lipsticks have turned out, how they look, how they feel. I use them every day now because I’m so happy with the results. I just can’t use anything else!”
The 36-year-old entrepreneur also has a share in a new beauty clinic in Senopati, EMK Beauty Lounge. Originally from the United States, the clinic offers beauty treatments and procedures that specialise in anti-aging. The clinic uses European and American-standard equipment to carry out treatments and procedures, employing a team of professionals who are well-trained and experienced in their field.
“I just love everything about woman and aesthetics,” says Cathy. “It’s not just about having a pretty face. It’s about how to keep your skin healthy, how to keep your pores tight, how to maintain a good, healthy and young look without using too many chemicals and products. It’s about keeping it as natural as possible, about making yourself look good and about aging gracefully. Nowadays, I know, it’s all about fillers and Botox. But we try to keep it as natural and organic as possible.
“We do have procedures at the clinic. The organic way works, but it doesn’t give you a significant change. Whereas sometimes, in some cases, if let’s say the wrinkles are too deep or if the skin is too saggy, then you might need some intervention - a bigger procedure for you to have a drastic change.
“That’s option, of course, for every woman to consider. We don’t force it, but we do have the option. I have nothing against surgery, and women who do plastic surgery, because for me it’s all about making you feel good. Of course, if you feel good, you feel more positive. So for women, it’s about doing whatever makes you feel good. But you should look for the right information, the right doctor, the right hands, to take care of you.”
The conversation shifts to the development of the Indonesia beauty industry. “I think it has so much potential,” says Cathy. “I’m so happy that the local beauty industry has been taking off. It’s amazing to see so many great new products coming onto the market. When you are abroad, you have so many selections of beauty products it’s like being in beauty heaven. You get to try so many different things. Here, it’s just starting! So, in the past you didn’t really have the option of choosing. But now you do, and that what makes it even more fun. Of course, it’s going to be more challenging for me, but I’m just positive and thrilled about the idea of Indonesia maybe one day having products that are famous internationally.”
Cathy contemplates how her life has been going and talks about her hopes for the future. “Having kids has taught me so much,” she declares. “It has taught me how to be a more selfless human being. I don’t think about myself all the time. It’s not all about me. It’s about me having a heart of servitude, about being able to serve and to give myself to these little people with all my heart. It has taught how to love in a different degree, the highest degree. I have so many dreams. I do dream that I will have my own cosmetic line one day. I want to be successful as an entrepreneur because I’m really enjoying this world I’m in now. And finally, I want to grow old happily.”