COL­LAB­O­RA­TION 2.0

Prestige Indonesia - - Agenda Jewellery -

French fash­ion house Saint Lau­rent chooses Travis Scott as the face of its Spring 2019 Menswear col­lec­tion cam­paign. This is not the first time the Amer­i­can rap­per col­lab­o­rates with the French la­bel. Back in 2016, un­der the same cre­ative di­rec­tor An­thony Vac­carello they teamed up for the 2017 menswear col­lec­tion. “His unique look works well with a brand like Yves Saint Lau­rent, who shares a sim­i­lar pro­gres­sive na­ture,” Gra­ham Rothen­berg, Vi­cePres­i­dent of Mar­ket­ing at bou­tique en­ter­tain­ment mar­ket­ing agency The Syn­di­cate tells Bill­board. And as of De­cem­ber last year, Saint Lau­rent and Travis Scott worked to­gether on a lim­ited edi­tion vinyl record that also fea­tured Kanye West, James Blake, Frank Ocean, and Bon Iver.

Newspapers in English

Newspapers from Indonesia

© PressReader. All rights reserved.