French fashion house Saint Laurent chooses Travis Scott as the face of its Spring 2019 Menswear collection campaign. This is not the first time the American rapper collaborates with the French label. Back in 2016, under the same creative director Anthony Vaccarello they teamed up for the 2017 menswear collection. “His unique look works well with a brand like Yves Saint Laurent, who shares a similar progressive nature,” Graham Rothenberg, VicePresident of Marketing at boutique entertainment marketing agency The Syndicate tells Billboard. And as of December last year, Saint Laurent and Travis Scott worked together on a limited edition vinyl record that also featured Kanye West, James Blake, Frank Ocean, and Bon Iver.