a realiStic BritiSh chriStmaS
every year, Burberry has its own holiday tradition: a worldwide launch of a christmas campaign video. This year’s festive campaign is known for its all-star cast—and an allnew theme. Under the leadership of creative director Riccardo Tisci, Burberry steps into a new realm, going into something that is more contemporary. “I wanted to portray a more realistic British christmas, but still shot through a fantasy lens. The campaign takes you through all the key seasonal rituals, both good and bad. That’s what brings us together,” explained the campaign’s director, Juno calypso. The full cast includes Kristin Scott Thomas, matt Smith, Naomi campbell, Valerie morris-campbell and m.I.A.