DIS­TINCTLY BRI­TISH CHAR­AC­TER

Prestige Indonesia - - Agenda Beauty -

Be­spoke fra­grance brand Jo Malone Lon­don has opened a new bou­tique in Plaza Indonesia. Its de­sign mixes English clas­si­cism with mod­ern light and space. Her­itage fur­ni­ture is jux­ta­posed with stark con­tem­po­rary el­e­ments. Founded by Jo Malone in 1983, the brand has been owned since 1999 by Estée Lauder. It’s known for its un­ex­pected fra­grances and dis­tinctly Bri­tish char­ac­ter, of­fer­ing lux­ury per­fumes, can­dles, bath prod­ucts and room scents. Jo Malone’s fa­mous colognes are de­signed for dis­cov­ery: care­fully crafted to wear solo or lay­ered to­gether for a per­sonal scented sig­na­ture. Along­side colognes, iconic and sea­sonal fra­grances are de­signed to scent your home, in­dulge in bath and body rit­u­als, and ac­com­pany you on your trav­els. With a flair for sto­ry­telling and an ap­pre­ci­a­tion for tra­di­tion with a twist, Jo Malone of­fers a be­spoke style of ser­vice: from ad­vice on styling a scented state­ment to find­ing a spe­cial gift, or sim­ply in­dulging in a re­lax­ing hand and arm mas­sage at the Tast­ing Bar. The new bou­tique gives cus­tomers the chance to dis­cover the brand, en­gage the senses and find their sig­na­ture scent through the joy of Fra­grance Com­bin­ing.

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