DISTINCTLY BRITISH CHARACTER
Bespoke fragrance brand Jo Malone London has opened a new boutique in Plaza Indonesia. Its design mixes English classicism with modern light and space. Heritage furniture is juxtaposed with stark contemporary elements. Founded by Jo Malone in 1983, the brand has been owned since 1999 by Estée Lauder. It’s known for its unexpected fragrances and distinctly British character, offering luxury perfumes, candles, bath products and room scents. Jo Malone’s famous colognes are designed for discovery: carefully crafted to wear solo or layered together for a personal scented signature. Alongside colognes, iconic and seasonal fragrances are designed to scent your home, indulge in bath and body rituals, and accompany you on your travels. With a flair for storytelling and an appreciation for tradition with a twist, Jo Malone offers a bespoke style of service: from advice on styling a scented statement to finding a special gift, or simply indulging in a relaxing hand and arm massage at the Tasting Bar. The new boutique gives customers the chance to discover the brand, engage the senses and find their signature scent through the joy of Fragrance Combining.