cindy an­gelina Play­ing dress-up

Prestige Indonesia - - Contents - PHO­TOG­RA­PHER MARIO ARDI STYLING PETER ZEWET

“I USED TO BE VERY BIG ON DARK COLOURS. IF YOU SAW MY CLOSET BACK THEN, IT WOULD BE ALL BLACK! BUT RIGHT NOW, MY STYLE IS QUITE FEM­I­NINE,” DE­CLARES IT LIST FASH­ION ICON CINDY AN­GELINA IN A CON­VER­SA­TION WITH AJENG G. ANINDITA ABOUT STYLE, FASH­ION DE­SIGN­ERS, SHOP­PING, VE­GAN COS­MET­ICS AND ADORABLE PUP­PIES

LIFE IS TREAT­ING CINDY AN­GELINA

pretty well these days. She’s been busy lately with a lot of cool stuff, from her pi­o­neer­ing work at Esqa, a hip ve­gan cos­met­ics brand she started with Kezia Toemion, to trav­el­ling in Europe with her best friend and re­cently be­com­ing a “mom” to her new 4-month-old “baby”: an en­dear­ing Bi­chon Frise puppy called Leo.

Our bub­bly 28-year-old It List Fash­ion Icon has found a new love in her pet puppy, and when­ever she has time she keeps her­self busy tak­ing care of him. “He’s re­ally so cute” says Cindy. “I’ve al­ways loved dogs. I haven’t had any pets to look af­ter in a while, so Leo is quite time-con­sum­ing. But it’s great fun hav­ing him around. I re­ally can’t com­plain!”

Cindy and Kezia’s cos­met­ics busi­ness has been hus­tling as well. Aim­ing to rev­o­lu­tionise Indonesia’s cos­met­ics in­dus­try, Esqa is one of the first ve­gan cos­met­ics brands to be launched in the archipelago. Ve­g­an­ism is the prac­tice of ab­stain­ing from the use of an­i­mal prod­ucts. To as­sure cus­tomers, the brand de­tails all of the in­gre­di­ents used in its prod­ucts, and also cites its safety cer­tifi­cate se­rial num­ber from the In­done­sian Food and Drug Ad­min­is­tra­tion.

Esqa launched a new col­lec­tion, in col­lab­o­ra­tion with singer and ac­tress Bunga Ci­tra Les­tari, ear­lier this year. And there’s more to come. “We’re launch­ing a lot of new things,” says Cindy. “We have a mini col­lec­tion com­ing up: mini lip gloss set, cheeks, eyes. We’re also launch­ing another cheek pal­ette col­lec­tion with BCL. In­side the box are all her daily essentials: a bronzer, a high­lighter and two blushes. I’m re­ally ex­cited about this col­lec­tion. As I al­ways say to our fol­low­ers on­line, do look for­ward to more sur­prises!” Esqa is now avail­able both on­line and off, from out­lets in­clud­ing Bon­heur, Sephora, So­ci­olla, Toko­pe­dia and Shopee.

On the sub­ject of her own daily sta­ples for work, Cindy, a graduate of Pep­per­dine Univer­sity in Cal­i­for­nia, says these items are “quite easy and wear­able. The cul­ture at Esqa is quite ca­sual, just like at any other startup com­pany. On a daily ba­sis, I would wear a pair of jeans, tuxedo pants. I also wear sneak­ers a lot lately be­cause I have to jug­gle around be­tween meet­ings. I like to be com­fort­able, but still chic, so I wear lots of flats or sneak­ers ev­ery day. So, on a daily ba­sis I would wear all of those, paired with a sim­ple camisole and blazer.”

Her style changes from time to time, of course. Cindy ad­mits that she used to have a quite som­bre taste in colour. “I used to wear black all the time. I used to be very big on dark colours. If you saw my closet back then, it would be all black! But right now, my style is quite fem­i­nine. I’ve spent quite a bit of time in the UK this year and I feel that English dresses have re­ally in­spired me. They are very big on prints and bold colours over there. If you have seen my In­sta­gram page lately, I’ve been wear­ing eye-catch­ing colours like yel­low, red, blue and flo­rals - just like an English gar­den,” she says with a bright smile.

Her work and busi­ness also in­flu­ences Cindy’s look. “As I get older, I like to look nice and chic. When I was younger, I liked to dress more ca­su­ally. I think I didn’t re­ally care so much about mak­ing an im­pres­sion back then. But now I’m an en­tre­pre­neur, so I feel like it’s im­por­tant for me to rep­re­sent my brand. I just like to dress nice and be more cor­po­rate, I would say.

“The other day, hav­ing lunch with my girl­friends, we scrolled through our old In­sta­gram pic­tures. Sud­denly, I came across this photo of me on my 21st birth­day. The funny thing is that I look younger now than I did seven years ago!” she laughs. “I used to use a lot of makeup. Smoky eyes were the trend at that mo­ment. So, if I were to I ad­vise the old Cindy about fash­ion and beauty, it would be to wear less makeup - to look more nat­u­ral and to be more cre­ative. Wear colours, Cindy! Be more cre­ative. Colours are fun!”

Fash­ion has al­ways been a big pas­sion for Cindy. She re­mem­bers play­ing dress-up in her mother’s room, us­ing her makeup and wear­ing her heels, “My mom would catch me do­ing that when she came home from work, and it was just such a good mem­ory of me hav­ing fun with fash­ion since I was a kid.” She smiles while look­ing back on her child­hood mem­o­ries.

“I USED TO WEAR BLACK ALL THE TIME. IF YOU SAW MY CLOSET BACK THEN, IT WOULD BE ALL BLACK! “

THE CON­VER­SA­TION MOVES ON TO

Cindy’s favourite de­sign­ers. “Didit Hadiprase­tyo is a very good friend of mine. I love his work, as it’s very un­com­pli­cated - mod­ern yet chic, and yet also made with amaz­ing qual­ity.” She also ad­mires the late Azze­dine Alaia’s work. “It was heart­break­ing when he passed away be­cause he truly was an amaz­ing de­signer and sim­ply no one could com­pare to him,” says Cindy. “I think his dresses were very straight­for­ward and time­less. The fit of one of his dresses sim­ply makes your body look amaz­ing. His sig­na­ture A-line pieces are still rel­e­vant and time­less. I think his A-line is one of my favourite dresses of all time.”

Cindy looks back on her first de­signer bag. “It’s so funny you ask about this be­cause I just had this same con­ver­sa­tion with my girl­friends. We re­mem­bered the first time we got the Dior Sad­dle bag - and now that bag is be­ing rein­vented! It’s mak­ing a come­back now. It makes me think: ‘Fash­ion is re­ally a cy­cle’. So keep ev­ery­thing, don’t throw it away!”

The Sad­dle was first de­signed in 1999 and made its de­but on the spring/ sum­mer 2000 run­way, when John Gal­liano be­came Cre­ative Di­rec­tor. It be­came the it bag of the sea­son with its eques­trian-in­spired shape and was no­tably worn by Car­rie Brad­shaw in Sex and The City. Now, the iconic bag is rein­car­nated by Maria Grazia Chi­uri on Dior’s fall/win­ter 2018 run­way.

The con­ver­sa­tion shifts to Cindy’s shop­ping habits, and then In­done­sian de­sign. In spite of all the new on­line stores and brands that have popped up in Indonesia in the last five years, her shop­ping rou­tine re­mains quite tra­di­tional. “I’m very old-fash­ioned when it comes to shop­ping,” she de­clares. “I like go­ing to the store, feel­ing the fab­rics, see­ing the qual­ity and try­ing things on be­fore I pur­chase any­thing,” she says. “I know that on­line retailing has be­come very big lately, but I still pre­fer to buy things in the store - es­pe­cially fash­ion items.

“I’m so proud of all of the In­done­sian de­sign­ers that are mak­ing names for them­selves over­seas. They’re get­ting more and more ex­po­sure from the in­ter­na­tional mar­ket, which they de­serve – such as the Christie’s sale of Ri­naldy A. Yu­nardi designs. I’m just so fas­ci­nated by his designs, you know. He’s very cre­ative, al­ways think­ing out of the box. His designs are so unique - truly one of a kind. You would be burst­ing with pride when wear­ing one of Ri­naldy’s cre­ations.”

As our shoot with her wraps up, the young en­tre­pre­neur broaches her fu­ture projects. “I’ve been work­ing on some­thing with one of my good friends. It’s to do with fran­chis­ing an F&B brand from Paris,” she tells us. “The brand is quite big in the worlds of fash­ion and mu­sic, and it’s go­ing to open in Jakarta and Bali next year. So stay tuned!”

“I’M VERY OLD-FASH­IONED WHEN IT COMES TO SHOP­PING” CINDY AN­GELINA

dRESS GiVeNCHY JEW­ELLERY BVLGari

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