From On­line to Off­line

Prestige Indonesia - - Rsvp -

Life­style e-com­merce plat­form Bobobobo has opened its first off­line store at Pon­dok In­dah Mall 2. Es­tab­lished in 2013, the fash­ion re­tailer is known for of­fer­ing cu­rated lo­cal and in­ter­na­tional brands, although the off­line store of­fers a smaller range of prod­ucts than the on­line plat­form. Bobobobo CEO Jimmy Ak­ili said the store was de­signed specif­i­cally to of­fer cus­tomers an in­ti­mate shop­ping ex­pe­ri­ence: “Our off­line store is small, and we chose prod­ucts to suit the South Jakarta mar­ket.” He pointed out that an off­line store has fea­tures that can­not be of­fered on­line, such as hu­man in­ter­ac­tion and the op­por­tu­nity to try on clothes.

chris­tian ri­janto jimmy ak­ili and rosiana halim tsu­tomu hari­gae Vinko lo and ka­rina pri­cilla is­abella tjhi­ater and bernard ak­ili astrid sury­ateng­gara

Newspapers in English

Newspapers from Indonesia

© PressReader. All rights reserved.