Strength of Femininity

“She’s Mercedes: Regeneration”, held at Star Arena, Senayan City, on October 6 was an intimate luncheon for VIP guests and one of Mercedes-Benz’s new A-Class launch events. The ladies attending the gathering discussed the strength of femininity and the power women hold within. Codeltra Asia was chosen as partner and event advisor for this inspiring empowerment campaign. The new A-Class speaks for itself: clear, organic forms and reduced lines that make for a sporty design. Clean surfaces give the subcompact executive car its elegance. The new sedan makes room for an impressive display of technology. Not only does it offer Driver Assistance features adapted from the S-Class, it revolutionises the relationship between car and driver thanks to the Mercedes-Benz User Experience system (MBUX). The driver can access the multimedia system in a variety of ways: touchpad, touchscreen, touch control buttons on the steering wheel - or even through voice control.