BEHIND THE SCENES

Prestige teams up with La Mer to create a pair of videos featuring five lovely ladies and their shared passion for the iconic Crème de la Mer. Maya A. Siregar reports

LAST MARCH, Prestige and La Mer collaborated to produce two videos telling the story of the Crème de la Mer. As the skincare brand’s most iconic product, this well-known moisturizer comes in several different textures – all of which provide the exact same benefit for one’s skin. For this project, we called on five of our long-time friends to share their experiences with Crème de la Mer and the way the cream’s distinct textures fit their unique lifestyles.

The first two are mother and daughter Margaret Vivi and Karen Vendela. For their Prestige x La Mer video, shooting took place at the Four Seasons Hotel Jakarta, including at one of the venue’s famed suites.

While they lead very different lives, they share the same appreciation for La Mer’s iconic product range. Margaret Vivi – who is currently busy juggling all the activities of a mother, housewife and socialite – relies on the ultra-rich texture of Crème de la Mer to keep her skin looking healthy and young.

Karen Vendela, meanwhile, uses La Mer’s Moisturizing Cool Gel Cream to maintain her skin’s moisture levels amid her relentless schedule as a young entrepreneur. On top of that, at the time, Vendela was also kept busy with preparations for her upcoming wedding with renowned actor and presenter Boy William. The kelp gel contained in the Moisturizing Cool Gel Cream imparts a cooling and calming effect – perfect for somebody who is active and always on the go. Furthermore, the gel is formulated especially for those under 25 years old and is versatile enough for all skin types.

The second video features thee of Jakarta’s most popular “it girls” – who, are, once again, friends of Prestige. There’s entrepreneur and new mother Rachel Nathani, fellow entrepreneur and avid traveller Aqila Rahmani along with sociopreneur and sport enthusiast Claudia Setyohadi. It goes without saying that, once again, they lead very different lives, enjoy different hobbies and have different skin types. One thing that they do have in common is their love for shopping – especially for beauty products.

With that in mind, their Prestige x La Mer video followed the trio as they spent time together at the Pullman Jakarta Hotel and visited La Mer’s flagship boutique at Plaza Indonesia with is Spa de La Mer. More to the point, the video explored how their different lifestyles determined how they chose among the different textures of Crème de la Mer.

Rachel Natani, for one, has limited time to take care of herself while taking care of her new-born. Yet, she manages to keep her skin glowing using the ultra-rich texture Crème de la Mer – and this is despite her easily-dehydrated skin. Natani also particularly appreciates how the cream feels light and is easily absorbed into her skin to provide maximum hydration throughout her busy days.

Aqila Rahmani, meanwhile, travels a lot. So, she chooses the Moisturizing Soft Cream which gives her skin a luminous finish. No matter how cold and dry or hot and humid it is at her destination, her skin remains remarkably supple. Last but not least, there’s Claudia Setyohadi, who loves to work out – the perfect way for her to remain stress-free as she pursues a master’s degree. Her go-to choice is the Moisturizing Cool Gel Cream, which provides a fresh and velvety finish.

The story of these five ladies and La Mer is now available on Prestige Indonesia’s YouTube channel and website.