It’s All Good

Meet GU_DE (pronounced “good”), the it South Korean handmade brand by designer Ji Hye Koo. Her love for 1970s fashion has influenced the retro designs of GU_DE through the use of chunky chain-link straps and crocembossed leather as details. Each GU_DE bag is designed following a core philosophy of timeless beauty with remarkable choices of colours and silhouettes to preserve newness for each season and made only with the finest materials. Discover more at masarishop.com.