L.A. Skies

Italian house Fendi collaborates with Los Angeles visual artist Joshua Vides for its Pre-Fall 2020 collection titled “California Sky.” The campaign is lensed by Matt Jones who has set his models against various architectural elements of Los Angeles/ sprawl. The juxtaposition between Vide’s catchy black and white iconography, the lighting and the line of the background is brought to life by the models: Niko Traubman, Faith Lynch and Ajani Russel. The trio exude positive vibes as they take to the streets for an evening out. In Rome or in Los Angeles, Fendi showed that they know how to have fun.