Party of Five

Cartier recently announced the campaign for its latest Pasha de Cartier watch, with five new brand ambassadors from different backgrounds. They are Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang – personalities who are as exuberant and unapologetically nonconformist as the Pasha de Cartier watch itself. Lensed by New York based photographer Craig McDean, the five stars are seen in a studio posing around a circular installation meant to mirror the Pasha timepiece.

“Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. It’s as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity,” added Arnaud Carrez, International Marketing and Communications Director of Cartier International.