The Dialogue

This season, Miuccia Prada and Raf Simons are back to continue the conversation with an ad campaign that documents their first collaborative collection and explores the realities of living in our world. The latest Prada campaign was shot not by a single photographer, but was instead taken by hundreds of cameras, circling models Baecke, Sin Seungmo, Lamine Niang, Haroon Sherzad and Adrien Smarts across 360 degrees to simultaneously capture a multitude of views. Alongside each image is a question that Prada posed to the viewer, who can then submit their answers through prada.com. Responses will become components of the campaign’s continued rollout, carrying the dialogue to the future.