PEEKABOO, NAOMI!

FENDI launched a #FendiPeekaboo video starring award-winning actress Naomi Watts in commemoration of the brand’s new flagship boutique in Sydney. Titled “Wild Untamed Naomi,” the video is a vignette of a private moment in Watt’s day at her apartment in New York, documenting her hidden and surprising side, accompanied by the FENDI Peekaboo ISeeU bag. Intimate in scope and irreverent in tone, the video is a journey of self-love that plays with the FENDI values of creativity, craftsmanship and playful spirit, whilst celebrating the eternal narrative of the FENDI Peekaboo bag – the hidden beauty within. First seen in the FENDI Fall/ Winter 2020-21 Collection, the iconic Peekaboo ISeeU features an accordion-frame shape that opens to reveal a deep “smile” featuring interchangeable inside pockets which can be in smooth leather or precious skins and personalised with one’s initials.