VISUALLY ENCHANTING

Back in 2017, Louis Vuitton unveiled Vivienne, a character inspired by the house’s heritage and iconic Monogram flowers. Recently, this thrilling mascot has landed in the wonderland of women’s high jewellery, particularly in the new Tambour Spin Time Air Vivienne timepieces. Amazingly, instead of a central hand, this watch uses twelve rotating and tilting miniature versions of Vivienne to display the hours in a playful and charming way. In particular, every 60 minutes, two mascots spin around instantly. Each hour ends with one profile of a Vivienne revealing its neutral side, making way for the next hour. In short, Louis Vuitton successfully introduced a new way of telling the time.