talita setyadi

The Right Mindset

After obtaining her Bachelor of Music in Jazz Performance degree, Talita Setyadi’s life took on an intriguing – and surprising – turn. In short, she decided to pursue a career in baking. After honing her skills at Le Cordon Bleu in Paris, Talita returned to Indonesia in 2013 to open her first bakery, BEAU. In line with its tagline of “Taste, Texture, and Form,” BEAU became the first bakery to popularise authentic European sourdough in Jakarta, and picked up numerous awards and accolades along the way. Talita herself ended up serving as the youngest and only female judge at the Coupe du Monde de la Pâtisserie, or The World Pastry Cup, in 2017.

“Since I began my career, through challenges, uncertainties, and obstacles, more and more of my strength, grit, resoluteness and true potential was uncovered,” says Talita. “With the right mindset, we can choose to use the pressure as a means to carve ourselves into a shiny diamond instead of making us feel defeated and small. Being at the helm of a business is undoubtedly a constant challenge. Still, I’ve realised that it’s also what makes work fulfilling, fun and rewarding at the end of the day.” Talking about her ultimate goals in life, Talita shares that she wants to provide a platform and opportunities for young people to show their uniqueness and potential. “I also want the freedom to do, be and create whatever it is that I have set my heart and mind on, and see my vision come to fruition to put out more light, kindness and good into the world,” she says in closing.