boywilliam

Making Impact

Boy William first made a name for himself as a VJ on MTV Indonesia, which marked the start of his rise to stardom. He has starred in several movies and went on to host Indonesian Idol. Besides his work on television, William is busy running his own production house, BW Production. William shares that he, with BW Production, has been working hard making new content for its programs such as Nebeng Boy, Dibalik Pintu, and 5 Menit Aja, which are aired on William’s YouTube channel. “When I’m on YouTube, I think I impact more people,” tells William. The 29 years-old says that starting BW Production is one of the biggest breakthroughs in his career. “I get to make content the way I want it,” says William. “I want to create content that’s different – different than what TV can provide.”

William admits that running a production house, and acting as executive producer, is challenging. “It’s different when you are just the talent: You come to work, the script is already prepared for you, all you have to do is memorize the script, then you work, and then you go home. But with BW Production, I have to create the content, I have to think about who to invite, and the editing process, how I want it to look visually, how I want the story to be told,” Williams shares. “I have to be a producer, I also have to be a salesperson, thinking of how this content is going to generate money for us, because at the end of the day, it’s a business, right?” In the future, William wants to make BW Production bigger, and create an academy where he can teach younger kids to create great content. “In this digital day and age, I think content is king. Everybody is thirsty for content and entertainment, brands need content to promote themselves,” he concludes. “I want to teach kids how to be good creators, good writers, good storytellers.”