amrit punjabi

Never Stop Moving

Amrit Punjabi is the Head of Production at the biggest production house in Indonesia, Multivision Plus. Being the son of renowned producer Raam Punjabi, however, did not provide him with an instant path to success. Amrit admits that he started “very badly.” Still, those early days motivated him to change his point of view, especially when it comes to reading Indonesian audiences. Having learned from his experiences as well as the people around him, things began changing for the better for Amrit. Indeed, his movies have been quite good. Case in point would be his latest two, “Kuntilanak” and its sequel “Kuntilanak 2,” which scored a million viewers. Still, Amrit remained humble and readily admits that he still has a lot to learn.

It perhaps goes without saying that Amrit learned a lot from his father who has been in the industry for almost six decades. For one, he learned that entertainment is a 24/7 business where you are constantly working and thinking of what comes next. “In the movie business, there is no stopping. It’s always next, next, next. After we do one, we can’t stop, because they already expect us to do something better,” says Amrit. Talking about his ultimate goal, Amrit notes: “I don’t think there is such a thing as an ‘ultimate goal.’ I think there are different goals – steps with which you want to get better. For me, now, it would be finding and being able to get a U.S. production house to partner with us in the movie business. Another one is making more box office movies in Indonesia, and having those movies travel throughout the regions from Southeast Asia, Europe and the U.S.”