An Ode to Femininity

Driven by pure feminine energy, sensuality, and the freedom of expression, Burberry presents a new campaign for its Olympia Bag, designed by the brand’s Chief Creative Officer, Riccardo Tisci. Lensed by Inez and Vinoodh, supermodel Kendall Jenner, musicians FKA Twigs, and rapper and DJ Shygirl are placed front and centre of the imagery. Clad in neutrals, the stars wear the brand’s iconic trench coat as well as more sporty styles. About the Olympia bag, Tisci shares: “When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity. So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy: FKA Twigs, Kendall and Shygirl. These women are amazingly talented and confident, and have a natural fierceness and determination to carve their own paths, each freely expressing their originality through their creativity.”