Welcoming a New Star

After several iconic looks and collaborations, Dua Lipa and Versace take their relationship to the next level as the Italian luxury brand appoints the singer as the star in its latest campaign. The global superstar appears as a redhead in a series of images photographed by Mert and Marcus, wearing the new La Greca, Versace’s iconic motif that was reinvented for fall/winter 2021.

“I met Dua for the for the first time a few years ago in London,” said Donatella Versace. “I knew she was a beautiful girl but when I heard the timbre of her voice, I realized immediately she had something unique and special. Since then, I’ve watched her career take off and partnered with her for many amazing moments. Right now, I cannot think of a better woman to embody the spirit of Versace and of this collection.”